Extensive Marketing to Attract Buyers

INDA will spare no expense to promote IDEA07 to the global engineered fabrics and technical textiles community and its customers.
Comprehensive marketing strategies will involve more than 800,000 customer contacts.

Among the marketing strategies:

• Extensive direct mail to users and converters of nonwovens and technical textiles.
• Targeted brochures and advertising to individual markets.
• Extensive e-mail/fax campaigns.
• Publicity to over 60 trade journals and associations.
• Advertising in industry trade magazines.
• Purchased mailing lists to reach out to customers in targeted end-markets.
• The INDA websites – www.inda.org and www.idea07.com – which have thousands of visitors daily.
• Personal visits by INDA staff and Board members.
• Partnerships with trade associations from around the world.