10:30 am - 12:00 pm
Sustainable Challenges for Disposable AHPs/Recycling
Why Are Women Turning Green: Sustainability Motives and Feminine Hygiene
How many women in America are actually using or considering using sustainable hygiene options? Why are women willing to pay $34 for a pair of reusable period panties?
Shelton Group has been surveying Americans about their sustainability attitudes and behaviors for over a decade. This presentation will tell the story of how different attitudinal segments within our country approach sustainability, how those attitudes are seeping into the feminine hygiene space, and the forces at play that influence purchasing decisions.