Coffee & Networking
10:00 am - 10:30 am

CREATING VALUE –
SWIMMING IN
A PROFIT POOL, Part I
10:30 am - 12:00 pm

Value Creation, Value Chain Analysis and Profit Pools
John Brandt, MPI Group

Back by popular demand! At VISION 2007, John Brandt drew rave reviews for his brilliant presentation on the forces driving changing customer expectations and how they impact your business. This year, John brings his expert focus and tremendous business insight to Value Chain Analysis.

First, what are the cornerstones of value creation?
John provides a quick review of fundamental
and modern strategies before we dive into value
chain analysis. What is VCA and how can it apply
to your business? Learn how you can find your
own profit pools!

NETWORKING LUNCHEON
12:00 pm - 1:30 pm
(Complimentary ticket required. Check
registration form.)

CREATING VALUE – SWIMMING IN A PROFIT POOL, Part II
2:00 pm - 5:00 pm

Creating Value – Swimming in a Profit Pool
John Brandt, MPI Group

Picking up from the morning session, John Brandt will lead an interactive presentation designed to guide a personal implementation of value chain analysis to real world business situations for each attendee. Select your own business issue and develop your specific VCA in concert with John’s expert guidance. Profit Pools await!

Coolhunting – How to Find the Next Big Trend
Peter Gloor, MIT Sloan School of Management, Helsinki University of Technology & the University of Cologne

Peter Gloor is co-author of Coolhunting – Chasing Down the Next Big Thing. What is cool? It’s one of today’s most pervasive and elusive questions. No matter who we are, we all have an innate desire to be cool, cultivate cool and find cool.

The art of Coolhunting involves zeroing in on the fresh idea that will be the genesis of a hot new trend. It also involves finding the trendsetters who will cause others to jump on board. By recognizing who the trendsetters are, you can actually anticipate the next big trend before it takes off–because cool ideas will grow and expand around these people.

There is extensive research being done at MIT and elsewhere into the fascinating world of Coolhunting and its many applications. Learn what Coolhunting is, how it originated and how to explore the power of cool for yourself. Explore the many varied– and often surprising– ways that companies like Apple, Continental Airlines, Starbucks, Procter & Gamble and Google have