Register now and Save!Vision 2014 Conference Agenda

Monday, January 27

First-Time VISION Attendee Reception5:30 p.m. – 6:30 p.m. (Complimentary)
Wacker ChemicalThank you to Wacker Chemical for sponsoring this special reception! All first time attendees to VISION are welcome. If you’re identified as a first-time attendee, then a separate invitation will be sent to you.

Welcome Reception7:00 p.m. - 9:30 p.m. (Complimentary)
Kimberly ClarkMaximo Cocina Mexicana & Margarita Lounge
5301 Alpha Road, Suite 80, Dallas, TX 75240
All registered VISION attendees are welcome to attend this reception. Thank you to Kimberly-Clark Professional* Partnership
Products for sponsoring the reception along with INDA. The reception is complimentary, but RSVP is required.

CONFERENCE AGENDA: Tuesday, January 28

Workshop 8:30 am – 12:00 pm
Pre-Registration required. Separate fee.

Progressive Diaper Design: Going Beyond the Basics – A Workshop For Raw Material Suppliers & Diaper Manufacturers
Instructor: Carlos Richer, CEO, Richer Investment SA de CV

Richer Carlos Richer, Principal, Richer Investment. Chemical Engineer ITESM, Monterrey 1974-1978 (Graduated with Honors). Master's in Mechanical Engineering (M.S.), University of Wisconsin 1978-1980. Ph.D. Engineering, 1980 - 1982 (not finished), University of Wisconsin-Madison. Production Manager, Plásticos Omega 1982-1984, Tijuana, Baja California. Production Manager, Absormex S.A. de C.V. June 1984 to January 2000. Director General of Absormex S.A. de C.V. January 2000 to March 2005. 24 years experience in manufacture of disposable diapers. Read More
We start with a quick review of key issues from last year’s workshop. Then we take a closer look at urine’s chemistry, how it changes with age and its effect on diaper performance. We will take a fresh, new look at diaper tripod theory with a deeper understanding of all key diaper performance interactions. How do you decide the right amount of ADL based on SAP ratios and pad densities?

Beyond leg cuff barriers, we will take a more advanced look at why they fail and what to do to stop leg cuff leaks. Also, implementing the right HUT methodology to measure your product’s maximum capacity and how to use it to predict behavior or use it for your product claims. Finally, we will look at adult diaper market segmentation, the gaps, overlaps, how to play the game, baby diaper market segmentation, options and why some companies do not follow the rules.

Lunch (on your own) Networking Opportunities 12:00 pm – 1:00 pm

Coffee & Networking Networking Opportunities1:00 pm – 1:30 pm

It’s All About the Numbers 1:30 pm – 3:15 pm

State of the Nonwovens Engineered Fabric Industry
Dave Rousse, President, INDA
RousseDave Rousse has over 15 years experience in nonwoven producing companies and an entire career in engineered materials since graduating from Dartmouth and its associated Engineering and Business schools.
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Rousse will provide his viewpoint on the performance of the industry in 2013, an update on the game changers he first announced at VISION 2013 and a look at some of the potential new game changers in the North American nonwovens industry. Rousse will highlight some of the key findings from INDA’s new annual report, INDA Impact. This report offers insight and thought-leadership on game changers and what industry players should watch for as tipping points, while quantifying these changes and providing a forecast where appropriate. One of the topics Rousse will be discussing is: ‘Boomer Echo: Impact of Millennial Families on Absorbent Hygiene.’

An Economic Update for the Manufacturing Sector
Chad Moutray, Chief Economist, National Association of Manufacturers
MoutrayChad Moutray is chief economist for the National Association of Manufacturers (NAM), where he serves as the NAM’s economic forecaster and spokesperson on economic issues.
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Moutray will discuss the current economic environment for manufacturers, including the top strengths and challenges. This discussion will focus on those sectors which have helped to contribute to the revival in manufacturing that we have seen in the U.S. since the recession, which has provided us with out-sized employment and output gains. The longer-term trend for the sector is a positive one, especially with increased global competitiveness. At the same time, manufacturing activity has slowed recently, as business leaders have become more nervous about slowing global sales, fiscal uncertainties, and political frustrations.

Spunmelt Polypropylene – A View of Supply and Demand in North America
David Allan, Editor - Nonwovens, RISI, Inc.
AllanDavid Allan has been editor of RISI Inc.’s nonwovens products, including the Nonwovens Markets newsletter, Nonwovens Company Profiles and the website, since June 2011.
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This presentation will examine some of the key drivers behind spunmelt PP demand in North America, both recently and over the next five years. It will look at the key applications and potential for changes in the industry’s product mix. The base of supply for the North American market, including both domestic production and imports, will be analyzed. A view of possible changes in supply will be offered along with comments on the balance between supply and demand.

Coffee & Networking Networking Opportunities 3:15 pm – 3:45pm

Flushability In the Works 3:45 pm – 5:00 pm

Nonwovens & Wastewater – Adversaries or Allies?
Steve Ogle, Technical Director, INDA
Ogle Steve Ogle joined INDA, the Association of the Nonwoven Fabrics Industry as Director of Techincal Affairs in April 2007.
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Over the last several years the nonwoven industry has developed new and better disposable consumer products. A small portion is intended to be disposed of via the toilet, “flushable”, but the vast majority should be thrown out, “trash canned”, with other solid waste. To be good stewards, we developed guidance to assess the difference and turned the Wastewater Treatment industry into adversaries by doing the right thing. During this session, learn how we are working to make them allies to the benefit of both industries. You will hear about guideline updates, the forensic results of collection studies and efforts to educate consumers on the issue.

First Flush: Collaborating to Protect our Sewers, Starting with Wipes
Cynthia Findley, Director- Regulatory Affairs, National Association of Clean Water Agencies (NACWA)
OgleCynthia A. Finley is Director of Regulatory Affairs at the National Association of Clean Water Agencies (NACWA), which represents the interests of nearly 300 municipal wastewater utilities.
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Many types of non-dispersible products are flushed into sewer systems, causing clogs in pipes, pumps and other equipment. Municipal wastewater utilities are spending millions of dollars to clean these products out of their equipment and to replace parts. To avoid this unnecessary expense and protect the environment, improved consumer education and outreach are needed. Wastewater utilities have been working with INDA on better flushability standards and product labeling for wipes and this collaboration can serve as a model for all types of products that may be inappropriately flushed.

Table-top Event & Reception Networking Opportunities5:00 pm – 7:00 pm
The VISION reception and table-top event is always well-attended by the entire consumer product value chain. Having a table-top display provides companies with the opportunity to showcase products and services as well as making contact with potential clients. Don’t miss it!

To reserve your table-top display, contact Misty Ayers: 919-233-1210 ext. 112.

CONFERENCE AGENDA: Wednesday, January 29

Coffee & Networking Networking Opportunities8:00 am –8:30 am

Marketing To Millennials 8:30 am – 11:00 am

Decoding the New Consumer Mind
Kit Yarrow, Ph.D., Chair, Department of Psychology, Golden Gate University
YarrowKit Yarrow, Ph.D. is an award-winning consumer research psychologist, a professor, author, consultant and speaker.
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A decade of swift and stunning socio-cultural shifts have had a profound effect on what consumers want, how they shop and why they buy. In this presentation, award-winning consumer psychologist, Kit Yarrow, will take attendees on a tip-filled, guided tour of the radically revised minds and hearts of today’s consumers – with a special emphasis on the Millennial Generation.

Attendees will learn:

  • The three socio-cultural shifts that have resulted in a new consumer psychology
  • Seven key differences in how consumers think, what they want and why they buy
  • The even more radical differences of Millennial shoppers
  • Why smart marketers are more interested than ever in understanding the psychology of consumers
  • Four essential strategies that capitalize on the new consumer psychology

Coffee & Networking Networking Opportunities9:30 am – 10:00 am

The Millennial Generation Becomes Parents
Jeff Fromm, Executive Vice-President, Barkley
YarrowExecutive Vice President at ad agency Barkley & Co-Author of "Marketing to Millennials: Reach The Largest & Most Influential Generation of Consumers Ever"
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The largest and most influential generation of consumers ever, Millennials are often misunderstood. While some brands as well as marketers fear the unknown with this “enigma generation,” the real winners are the marketers who embrace and engage with today’s millennials. Over the past several years, Barkley set out to take a deeper look at what shapes millennial consumption behavior. Barkley’s new study “Millennials as New Parents: The Rise of a New American Pragmatism” is a next phase of the agency’s in-depth look at the millennial generation. This 68-page report focuses specifically on the more than 10 million millennials over the age of 25 who also have children. The surprising data reveals new trends that run contrary to the typical millennial stereotype of young, unattached and living with their parents. In this presentation, Jeff and Greg will debunk some common misconceptions about this group of consumers while sharing new marketing strategies that win with this audience.

Visionary Award Presentations 11:00 am – 12:00 pm
The Visionary Award was created to honor the most innovative use of nonwoven fabrics used in a consumer product. Vote for your favorite product at the end of the presentations.

The Visionary Award finalists are:

  • AIR ALLERGY™ Advanced Nasal Filter, Airware Labs Corp.
  • Laundry-free Linens®, Beantown Bedding, LLC
  • Butterfly™ Body Liners, Butterfly Health, Inc.
  • MINWAX Wood Finishing Cloths, Pacon Manufacturing Corp.

Lunch (on your own) Networking Opportunities 12:00 pm – 2:00 pm

New Materials For Improved Products 2:00 pm – 3:00 pm

Engineering a Better Solution with Wetlace Flushable Technology
Mark Janulis, P.E., PMP, Sales Director-NAFTA, Andritz, Inc.
YarrowMark Janulis has spent the last 34 years working in the Textile & Nonwoven Industries beginning in 1980 with Monsanto Chemical Co. in the area of nylon manufacturing.
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Andritz has successfully built a nonwovens technology platform by joining three well established companies – Kuesters, Perfojet & Asselin-Thibeau. The technologies of these companies complement each other’s process solutions for a wide variety of market applications. One major development has been the neXline wetlace process, a line concept that links the Kuesters wetlaid technology and the Perfojet hydroentanglement technology. Wetlace is an ideal process for the production of flushable wipes from 100% natural and/or renewable raw materials without chemical binders.

Opening Barriers in Hygiene: Ways into the Future
Carlos Richer, Principal, Richer Investment SA de CV
Richer Carlos Richer, Principal, Richer Investment.
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A look at diaper evolution, but, this time, from a different perspective from what you’re used to. Richer will discuss the evolution of each raw material component and the reasons for all those changes. What are the barriers that need to be removed in order to solve unmet adult and baby diaper needs from the users? Then, let’s take a peek at the future of adult and baby diapers and pant alternatives with an open mind and a good dose of imagination.

Coffee & Networking Networking Opportunities3:00 pm – 3:30 pm

Hygiene: Standards and Needs 3:30 pm – 5:00 pm

Quality Standards for Absorbent Incontinence Products
James Minetola, Technical Services Director, First Quality Enterprises and Steven G. Gregg, Ph.D., Executive Director, National Association For Continence (NAFC)
MinetolaJames A. Minetola, BSIE, has 38 years experience in the disposable absorbent products industry.
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GreggSteven G. Gregg, Ph.D., Executive Director, National Association For Continence (NAFC)

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In December 2010, the National Association For Continence (NAFC) formed a council of experts with the objective of establishing national, independent quality performance standards for disposable adult absorbent products. The results are applicable for all incontinence users. Represented on The Council, alongside NAFC, were the technical leadership of all major absorbent manufacturers in the U.S., the nonwoven manufacturer’s trade association, five state government agencies from all regions of the U.S., a recognized nurse educator in continence care, and a representative family caregiver appointed by the National Family Caregivers Association. There were 5 goals for this initiative – discover what they were in this insightful presentation along with the recommendations made to ensure the skin care needs of the patient.

Diaper Need and the Diaper Gap
Joanne Samuel Goldblum, Founder and Executive Director, National Diaper Bank Network
GoldbloomJoanne Samuel Goldblum is the Executive Director of the National Diaper Bank Network.
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Diaper need is a silent crisis in our country. Every day American children sit in wet, soiled diapers because their parents cannot afford to change them. Their health is endangered. Their parents’ ability to work is compromised, because most child-care providers require that parents provide a supply of disposable diapers for their children. One of the primary hurdles facing us is that the problem of diaper need is largely unknown. Diapers cannot be purchased with food stamps or the Supplemental Nutritional Assistance for Women, Infants and Children (WIC). Almost 30 percent of the pregnant and parenting women surveyed reported that they did not always have enough diapers to change their children as frequently as they would like. The National Diaper Bank Network (NDBN) and our founding sponsor Huggies are committed to helping caring individuals do something about this underreported problem while advocating for changes to address it. In most instances, the only place that low-income families have to turn for assistance with diapers is non-profit diaper banks. There are steps that all of us can take to address this problem, individuals, civic groups, companies and others.

Table-top Event & Reception Networking Opportunities 5:00 pm – 7:00 pm

Dinner with Industry Thought LeadersNetworking Opportunities 7:30 pm
RSVP required. Space is limited.

Dining with industry thought leaders provides an opportunity for VISION attendees to meet with industry opinion leaders from the end of the consumer product value chain to learn more about what is trending, fading and on the horizon. Learn what these decision makers are currently watching, buying or simply interested in learning more about. Join a table of six; dinner will be at your own expense. Check the VISION website for the list of table hosts. Limited availability. First come, first-served.

CONFERENCE AGENDA: Thursday, January 30

Networking Breakfast Networking Opportunities8:00 am – 8:30 am

The Challenges Of Being ‘Green’ 8:30 a.m. – 10:30 a.m.

Market Segmentation: Who's influenced by Sustainability and Who Isn't?
Lee Ann Head, VP Research & Insight, Shelton Consulting
HeadLee Ann Head is the vice president of research for Shelton Group and has overseen all of Shelton's custom client and proprietary research since 2001.
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There is no question that the U.S. is a nation wired for consumption. After all, the American dream is built upon economic success and acquisition. However, Millennials who came to age watching their parents lose their homes in the Great Recession seem to be rethinking the mindless consumption that has driven the American economy since the Baby Boomers bought their first BMWs. Millennials are less worried about owning stuff and are experimenting with other models of ownership, and they embrace change and value experiences. But all in all, Millennials have a long way to go to fully integrate their beliefs and actions, and they still have a lot to learn about sustainability.

Another group that might surprise you is America’s greenest group of consumers, or as we like to call them, the Actives. They are educated, relatively affluent, and appreciate having shiny new “green” things. Surprise, they’re not hippies! Instead they’re brand loyal consumers who choose products based on research and the environmental reputation of manufacturers.

The Flexibility of LCAs
Calvin Woodings, Principal, Calvin Woodings Consulting Ltd., Consulting Editor, Sustainable Nonwovens
WoodingsCalvin Woodings runs a consultancy providing expert technical services to the international nonwoven, special paper and fibre industries.
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Without universally accepted standards regarding the generation of data included in Life Cycle Assessments (LCA), comparing LCAs for decision-making purposes can be tricky as the methods for categorizing and characterizing the product’s impact will vary. Understanding these variables are critical if the comparison is to be apples-to-apples. Learn where data is most likely to vary and how wide the margins can actually be.

Bio-feedstocks, Chemicals and Polymers – Trends, Success Stories and Challenges
Jim Lunt, Ph.D., Managing Director, Jim Lunt & Associates LLC
LuntDr. Jim Lunt has spent over 40+ years in the plastics industry in Europe, North America and Asia.
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Bio materials are an evolving segment of the plastics and chemicals industries. First entry products such as polylactic acid (PLA) and starch blends have been complemented by polyhydroxy alkanoate (PHA) products, soy-based urethanes, bio-based polyamides and polyesters. Also a variety of partial or 100% bio-based products are now available including direct replacements for oil-based products such as PE, acrylics and even bio PP, along with chemical building blocks such as succinic acid. Feedstocks ae changing from food-based sugars to non-food crops. However, significant challenges still remain.

Development of Bio-based Olefins
James Kahn, Commercial Manager, Braskem America, Inc.

Kahn James Kahn Received a B.S Chemical Engineering Degree from the University of Rhode Island and has over 30 years of experience in the polymers industry from process engineering to sales and marketing. He is currently the commercial manager for Braskem’s North American Green Polyethylene Business.

Braskem set out to create the world’s first commercial supply of bio-based PE & PP. Since that announcement in 2007, Braskem has already met its goals to supply the industry with bio-based PE and ETBE. Learn how they are reaching their objective and what their next phase development will mean to the industry.

Vision Award Presentation  10:30 am-10:45  am
The winner of the 2014 Visionary Award will be announced. Join us in congratulating the lucky recipient!

Visionary Rewards 10:45 am – 11:00 am
Find out if you won a Sony® 16GB Xperia Tablet Z! You can’t win if you aren’t present, so make sure to be there.