Vision 2014 Conference Agenda
Monday, January 27
Attendee Reception5:30 p.m. – 6:30 p.m. (Complimentary)
Thank you to Wacker Chemical for
sponsoring this special reception! All first time
attendees to VISION are welcome. If
you’re identified as a first-time attendee,
then a separate invitation will be sent to you.
Welcome Reception7:00 p.m. - 9:30 p.m. (Complimentary)
Maximo Cocina Mexicana & Margarita Lounge
5301 Alpha Road, Suite 80, Dallas, TX 75240
All registered VISION attendees are welcome
to attend this reception. Thank you to Kimberly-Clark Professional* Partnership
Products for sponsoring the reception along
with INDA. The reception is complimentary,
but RSVP is required.
CONFERENCE AGENDA: Tuesday, January 28
Workshop 8:30 am – 12:00 pm
Pre-Registration required. Separate fee.
Design: Going Beyond
the Basics – A
Workshop For Raw
Material Suppliers & Diaper Manufacturers
Instructor: Carlos Richer, CEO, Richer Investment SA de CV
Carlos Richer, Principal,
Chemical Engineer ITESM, Monterrey 1974-1978 (Graduated with Honors).
Master's in Mechanical Engineering (M.S.), University of Wisconsin 1978-1980.
Ph.D. Engineering, 1980 - 1982 (not finished), University of Wisconsin-Madison.
Production Manager, Plásticos Omega 1982-1984, Tijuana, Baja California.
Production Manager, Absormex S.A. de C.V. June 1984 to January 2000.
Director General of Absormex S.A. de C.V. January 2000 to March 2005.
24 years experience in manufacture of disposable diapers.
We start with a quick review of key issues from
last year’s workshop. Then we take a closer
look at urine’s chemistry, how it changes with
age and its effect on diaper performance. We
will take a fresh, new look at diaper tripod
theory with a deeper understanding of all key
diaper performance interactions. How do you
decide the right amount of ADL based on SAP
ratios and pad densities?
Beyond leg cuff barriers, we will take a more
advanced look at why they fail and what to
do to stop leg cuff leaks. Also, implementing
the right HUT methodology to measure your
product’s maximum capacity and how to
use it to predict behavior or use it for your
product claims. Finally, we will look at adult
diaper market segmentation, the gaps,
overlaps, how to play the game, baby diaper
market segmentation, options and why some
companies do not follow the rules.
Lunch (on your own) 12:00 pm – 1:00 pm
Coffee & Networking 1:00 pm – 1:30 pm
It’s All About the Numbers 1:30 pm – 3:15 pm
State of the Nonwovens
Dave Rousse, President, INDA
Dave Rousse has over 15 years experience in nonwoven producing companies and an entire
career in engineered materials since graduating from Dartmouth and its associated Engineering
and Business schools.
Rousse will provide his viewpoint on the
performance of the industry in 2013, an
update on the game changers he first
announced at VISION 2013 and a look at
some of the potential new game changers
in the North American nonwovens industry.
Rousse will highlight some of the key
findings from INDA’s new annual report,
INDA Impact. This report offers insight and
thought-leadership on game changers and
what industry players should watch for
as tipping points, while quantifying these
changes and providing a forecast where
appropriate. One of the topics Rousse will
be discussing is: ‘Boomer Echo: Impact of
Millennial Families on Absorbent Hygiene.’
Update for the
Chad Moutray, Chief
Chad Moutray is chief economist for the National Association of Manufacturers (NAM), where he serves
as the NAM’s economic forecaster and spokesperson on economic issues.
Moutray will discuss the current economic
environment for manufacturers, including
the top strengths and challenges. This
discussion will focus on those sectors which
have helped to contribute to the revival in
manufacturing that we have seen in the
U.S. since the recession, which has provided
us with out-sized employment and output
gains. The longer-term trend for the sector
is a positive one, especially with increased
global competitiveness. At the same time,
manufacturing activity has slowed recently,
as business leaders have become more
nervous about slowing global sales, fiscal
uncertainties, and political frustrations.
Polypropylene – A
View of Supply and
Demand in North
David Allan, Editor -
Nonwovens, RISI, Inc.
David Allan has been editor of RISI Inc.’s nonwovens products, including the Nonwovens
Markets newsletter, Nonwovens Company Profiles and the www.nonwovens.com website, since
This presentation will examine some of the
key drivers behind spunmelt PP demand
in North America, both recently and over
the next five years. It will look at the key
applications and potential for changes in the
industry’s product mix. The base of supply
for the North American market, including
both domestic production and imports, will
be analyzed. A view of possible changes in
supply will be offered along with comments
on the balance between supply and demand.
Coffee & Networking 3:15 pm – 3:45pm
Flushability In the Works 3:45 pm – 5:00 pm
Adversaries or Allies?
Steve Ogle, Technical
Steve Ogle joined INDA, the Association of the Nonwoven Fabrics Industry as Director of Techincal Affairs in April 2007.
Over the last several years the nonwoven
industry has developed new and better
disposable consumer products. A small
portion is intended to be disposed of via
the toilet, “flushable”, but the vast majority
should be thrown out, “trash canned”, with
other solid waste. To be good stewards, we
developed guidance to assess the difference
and turned the Wastewater Treatment
industry into adversaries by doing the right
thing. During this session, learn how we are
working to make them allies to the benefit of
both industries. You will hear about guideline
updates, the forensic results of collection
studies and efforts to educate consumers on
Protect our Sewers,
Starting with Wipes
Cynthia Findley, Director-
Regulatory Affairs, National
Association of Clean Water
Cynthia A. Finley is Director of Regulatory Affairs at the National Association of Clean Water Agencies
(NACWA), which represents the interests of nearly 300 municipal wastewater utilities.
Many types of non-dispersible products
are flushed into sewer systems, causing
clogs in pipes, pumps and other equipment.
Municipal wastewater utilities are spending
millions of dollars to clean these products
out of their equipment and to replace parts.
To avoid this unnecessary expense and
protect the environment, improved consumer
education and outreach are needed.
Wastewater utilities have been working
with INDA on better flushability standards
and product labeling for wipes and this
collaboration can serve as a model for all
types of products that may be inappropriately
Table-top Event & Reception 5:00 pm – 7:00 pm
The VISION reception and table-top event
is always well-attended by the entire
consumer product value chain. Having a
table-top display provides companies with
the opportunity to showcase products and
services as well as making contact with
potential clients. Don’t miss it!
To reserve your table-top display, contact Misty Ayers: firstname.lastname@example.org 919-233-1210 ext. 112.
CONFERENCE AGENDA: Wednesday, January 29
Coffee & Networking 8:00 am –8:30 am
Marketing To Millennials 8:30 am – 11:00 am
Decoding the New
Kit Yarrow, Ph.D., Chair,
Department of Psychology,
Golden Gate University
Kit Yarrow, Ph.D. is an award-winning consumer research psychologist, a professor, author,
consultant and speaker.
A decade of swift and stunning socio-cultural
shifts have had a profound effect on what
consumers want, how they shop and why
they buy. In this presentation, award-winning
consumer psychologist, Kit Yarrow, will take
attendees on a tip-filled, guided tour of the
radically revised minds and hearts of today’s
consumers – with a special emphasis on the
Attendees will learn:
- The three socio-cultural shifts that have
resulted in a new consumer psychology
- Seven key differences in how consumers
think, what they want and why they buy
- The even more radical differences of
- Why smart marketers are more
interested than ever in understanding the
psychology of consumers
- Four essential strategies that capitalize
on the new consumer psychology
Coffee & Networking 9:30 am – 10:00 am
Jeff Fromm, Executive Vice-President, Barkley
Executive Vice President at ad agency Barkley & Co-Author of "Marketing
to Millennials: Reach The Largest & Most Influential Generation of Consumers Ever"
The largest and most
influential generation of
consumers ever, Millennials
are often misunderstood.
While some brands as well as marketers fear
the unknown with this “enigma generation,”
the real winners are the marketers who
embrace and engage with today’s millennials.
Over the past several years, Barkley set out to
take a deeper look at what shapes millennial
consumption behavior. Barkley’s new study
“Millennials as New Parents: The Rise of a
New American Pragmatism” is a next phase
of the agency’s in-depth look at the millennial
generation. This 68-page report focuses
specifically on the more than 10 million
millennials over the age of 25 who also
have children. The surprising data reveals
new trends that run contrary to the typical
millennial stereotype of young, unattached
and living with their parents. In this
presentation, Jeff and Greg will debunk some
common misconceptions about this group
of consumers while sharing new marketing
strategies that win with this audience.
Visionary Award Presentations 11:00 am – 12:00 pm
The Visionary Award was created to honor
the most innovative use of nonwoven
fabrics used in a consumer product. Vote
for your favorite product at the end of the
The Visionary Award finalists are:
- AIR ALLERGY™ Advanced Nasal Filter, Airware Labs Corp.
- Laundry-free Linens®, Beantown Bedding, LLC
- Butterfly™ Body Liners, Butterfly Health, Inc.
- MINWAX Wood Finishing Cloths, Pacon Manufacturing Corp.
Lunch (on your own) 12:00 pm – 2:00 pm
New Materials For
Improved Products 2:00 pm – 3:00 pm
Engineering a Better
Solution with Wetlace
Mark Janulis, P.E., PMP,
Mark Janulis has spent the last 34 years working in the Textile & Nonwoven Industries beginning in 1980 with Monsanto Chemical Co. in the area of nylon manufacturing.
Andritz has successfully built a nonwovens
technology platform by joining three well established
companies – Kuesters, Perfojet
& Asselin-Thibeau. The technologies of
these companies complement each other’s
process solutions for a wide variety of
market applications. One major development
has been the neXline wetlace process,
a line concept that links the Kuesters
wetlaid technology and the Perfojet
hydroentanglement technology. Wetlace is an
ideal process for the production of flushable
wipes from 100% natural and/or renewable
raw materials without chemical binders.
Opening Barriers in
Hygiene: Ways into
Carlos Richer, Principal,
Richer Investment SA de CV
Carlos Richer, Principal,
A look at diaper evolution, but, this time,
from a different perspective from what you’re
used to. Richer will discuss the evolution
of each raw material component and the
reasons for all those changes. What are the
barriers that need to be removed in order
to solve unmet adult and baby diaper needs
from the users? Then, let’s take a peek at
the future of adult and baby diapers and pant
alternatives with an open mind and a good
dose of imagination.
Coffee & Networking 3:00 pm – 3:30 pm
Hygiene: Standards and Needs 3:30 pm – 5:00 pm
James Minetola, Technical
Services Director, First
Quality Enterprises and
Steven G. Gregg, Ph.D.,
Executive Director, National Association For Continence (NAFC)
James A. Minetola, BSIE, has 38 years experience in the disposable absorbent products industry.
Steven G. Gregg, Ph.D., Executive Director, National Association For Continence (NAFC)
In December 2010, the
National Association For Continence (NAFC)
formed a council of experts with the objective
of establishing national, independent quality
performance standards for disposable
adult absorbent products. The results
are applicable for all incontinence users.
Represented on The Council, alongside
NAFC, were the technical leadership of
all major absorbent manufacturers in
the U.S., the nonwoven manufacturer’s
trade association, five state government
agencies from all regions of the U.S., a
recognized nurse educator in continence
care, and a representative family caregiver
appointed by the National Family Caregivers
Association. There were 5 goals for this
initiative – discover what they were in this
insightful presentation along with the
recommendations made to ensure the skin
care needs of the patient.
Diaper Need and the
Joanne Samuel Goldblum,
Founder and Executive
Director, National Diaper
Joanne Samuel Goldblum is the Executive Director of the National
Diaper Bank Network.
Diaper need is a silent crisis in our country.
Every day American children sit in wet, soiled
diapers because their parents cannot afford
to change them. Their health is endangered.
Their parents’ ability to work is compromised,
because most child-care providers require
that parents provide a supply of disposable
diapers for their children. One of the primary
hurdles facing us is that the problem of
diaper need is largely unknown. Diapers
cannot be purchased with food stamps or
the Supplemental Nutritional Assistance for
Women, Infants and Children (WIC).
Almost 30 percent of the pregnant and
parenting women surveyed reported that
they did not always have enough diapers
to change their children as frequently as
they would like. The National Diaper Bank
Network (NDBN) and our founding sponsor
Huggies are committed to helping caring
individuals do something about this underreported
problem while advocating for
changes to address it. In most instances, the
only place that low-income families have to
turn for assistance with diapers is non-profit
diaper banks. There are steps that all of us
can take to address this problem, individuals,
civic groups, companies and others.
Table-top Event & Reception 5:00 pm – 7:00 pm
Dinner with Industry Thought Leaders 7:30 pm
RSVP required. Space is limited.
Dining with industry thought leaders provides
an opportunity for VISION attendees to meet
with industry opinion leaders from the end of
the consumer product value chain to learn
more about what is trending, fading and
on the horizon. Learn what these decision
makers are currently watching, buying or
simply interested in learning more about.
Join a table of six; dinner will be at your own
expense. Check the VISION website for the
list of table hosts. Limited availability. First come,
CONFERENCE AGENDA: Thursday, January 30
Networking Breakfast 8:00 am – 8:30 am
The Challenges Of
Being ‘Green’ 8:30 a.m. – 10:30 a.m.
Who's influenced by Sustainability and Who Isn't?
Lee Ann Head, VP Research
& Insight, Shelton
Lee Ann Head is the vice president of research for Shelton Group and has overseen all of
Shelton's custom client and proprietary research since 2001.
There is no question that the U.S. is a
nation wired for consumption. After all, the
American dream is built upon economic
success and acquisition. However,
Millennials who came to age watching
their parents lose their homes in the
Great Recession seem to be rethinking the
mindless consumption that has driven the
American economy since the Baby Boomers
bought their first BMWs. Millennials
are less worried about owning stuff and
are experimenting with other models of
ownership, and they embrace change and
value experiences. But all in all, Millennials
have a long way to go to fully integrate their
beliefs and actions, and they still have a lot to
learn about sustainability.
Another group that might surprise you is
America’s greenest group of consumers, or
as we like to call them, the Actives. They are
educated, relatively affluent, and appreciate
having shiny new “green” things. Surprise,
they’re not hippies! Instead they’re brand
loyal consumers who choose products
based on research and the environmental
reputation of manufacturers.
Calvin Woodings, Principal,
Calvin Woodings Consulting
Ltd., Consulting Editor,
Calvin Woodings runs a consultancy providing expert technical services
to the international nonwoven, special paper and fibre industries.
Without universally accepted standards
regarding the generation of data included in
Life Cycle Assessments (LCA), comparing
LCAs for decision-making purposes can be
tricky as the methods for categorizing and
characterizing the product’s impact will vary.
Understanding these variables are critical
if the comparison is to be apples-to-apples.
Learn where data is most likely to vary and
how wide the margins can actually be.
Polymers – Trends,
Success Stories and
Jim Lunt, Ph.D., Managing
Director, Jim Lunt & Associates LLC
Dr. Jim Lunt has spent over 40+ years in the plastics industry in Europe,
North America and Asia.
Bio materials are an evolving segment of
the plastics and chemicals industries. First
entry products such as polylactic acid (PLA)
and starch blends have been complemented
by polyhydroxy alkanoate (PHA) products,
soy-based urethanes, bio-based polyamides
and polyesters. Also a variety of partial or
100% bio-based products are now available
including direct replacements for oil-based
products such as PE, acrylics and even bio
PP, along with chemical building blocks such
as succinic acid. Feedstocks ae changing
from food-based sugars to non-food crops.
However, significant challenges still remain.
Braskem America, Inc.
James Kahn Received a B.S Chemical Engineering Degree from the University of Rhode Island and has over 30
years of experience in the polymers industry from process engineering to sales and marketing. He is currently the
commercial manager for Braskem’s North American Green Polyethylene Business.
Braskem set out to create the world’s first
commercial supply of bio-based PE & PP.
Since that announcement in 2007, Braskem
has already met its goals to supply the
industry with bio-based PE and ETBE. Learn
how they are reaching their objective and
what their next phase development will mean
to the industry.
Vision Award Presentation 10:30 am-10:45 am
The winner of the 2014 Visionary Award will be announced. Join us in congratulating the lucky recipient!
Visionary Rewards 10:45 am – 11:00 am
Find out if you won a Sony® 16GB Xperia
Tablet Z! You can’t win if you aren’t present,
so make sure to be there.