Product Development & Innovation
9:00 am – 12:00 pm

Keynote: Predicting Tomorrow’s Successful Innovation: A Consumer-centric View
Marilyn Raymond, Director & Consultant, New Product Works

New product success comes from understanding the forces that drive demand for goods and services in the market. Understanding market dynamics, unmet (and under-met) consumer needs, and evolutionary patterns of innovation are crucial to identifying potential market gaps.

Wipe Needs in Healthcare Facilities
William A. Rutala, Ph.D., M.P.H., Professor, UNC-CH School of Medicine
• Epidemiological and microbial data show the advantages and disadvantages of disinfecting wipes used in a healthcare setting.
• Insight into unmet needs and new product opportunities.

Soil Management Polymers & Cleaning Performance
Andress Johnson, Ciba Specialty Chemicals Corp.
• Specialty polymers can be used as a lotion additive to improve a wipe’s
cleaning performance to meet difficult challenges.
• Data outlining the full range of benefits and formulations on various
substrates.

Fragrance 101– Insights in Perfumery
Debra Nencheck, VP Fragrance Marketing, Takasago International Corp.
• The art of fragrance composition, olfactive categories and the language of perfume.
• How to benefit by using fragrance as an emotional communicator in household and personal care wipes.

Performance & Sustainability – Getting It Right!
2:00 pm – 5:00 pm

Cleaning, Sanitizing and Disinfecting
Debra S. Schall, Chemist-Technical Service & Development, Hydrite Chemical Co.
• The differences between cleaning, sanitizing and disinfecting-and the chemistry related to each-will be
described.
• The term “antimicrobial” often seen on wipe labels will be explored.

Eco-friendly Personal Care Wipes
Sam Naggiar, Market Segment Project Manager, Cognis Corporation
• New “green” liquid concentrates for wipes based on renewable, biodegradable materials.
• Featured: Renewable Oils, Fats and Starches. Vegetable Proteins. Botanical Plant Extracts. Marinederived
products. Vegetable-based exotic oils.

Cotton – Focus on Sustainability
Jan O’Regan, Manager, Supply Chain Initiatives, Cotton, Inc.
• Progressive farming practices have dramatically changed the impact that growing cotton has on the
environment.
• See how these new technologies ensure cotton as a sustainable crop. Sustainable Nonwoven

Wiping Options
Arto Kovalainen, Product & Process Development Engineer, Suominen Nonwovens Ltd.
• A comparison of available sustainable nonwoven wipe substrates to traditional materials.
• Characteristics, relative price, end product properties and possible substitutions.

Panel Discussion
• Sustainability is a hot topic and we have the experts!
• Join us as selected WOW conference speakers discuss sustainability and tackle tough audience questions.

Reception & Table-tops
5:30 pm – 7:00 pm