WOW Speaker Listing - Sharif

SharifZahid Sharif

Senior Project Manager, Rockline Industries

Zahid Sharif is a Principle Project Manager with Rockline Industries and is part of the Global Product Development Team. Zahid has developed numerous wet wipe formulas and products in the areas of baby wipes, facial wipes and flushable wipes which are currently on the US and global markets. Prior to joining Rockline, Zahid was at Cadbury in England where he worked as a Development Technologist. Zahid joined Rockline's UK team in 2004 and transferred to Rockline US in 2009. He currently lives in Bentonville, Arkansas with his wife and 3 children. Zahid has a degree in Biomedical Science and Chemistry.


Wednesday 2:15 pm - 3:15 pm
Lotions & Potions: Fragrances and Preservatives

The Scent of Success: Understanding the Role of Fragrance in Consumer Products

Fragrance has emerged as a major area of innovation across many business categories. In the wipes category, sensory connections are central to the success of a product. These cues include tactile, visual and fragrance elements. In order to stand out, fragrance remains one of the most powerful components in differentiating and promoting product success. The right fragrance creates an opportunity to build an emotional connection and recognition between the consumer and the brand. This presentation will share expertise in defining and selecting winning fragrances, along with an understanding of the key role fragrance plays in product development and success.