JUNE 5 - 8, 2018
Sheraton Grand Chicago
Chicago, Illinois

Conference Speakers


Siana Jannesari

Tissue And Hygiene Analyst, Euromonitor International

Siana Jannesari is an Industry Analyst for Tissue & Hygiene at Euromonitor International in Chicago. Her role includes performing primary and secondary research, market analysis, report publication, and working with clients on both the supplier-side and manufacturer-side of the industry. Siana has a bachelor’s degree from Boston College, with a major in Economics and a minor in French. She has been working in market research since 2013.
Friday 9:00 am - 10:30 am
Institutional Wipe Trends & Areas for Growth

Global Wipes Marketplace: Trends, Challenges and Opportunities in Retail and Institutional Settings

With USD12 billion in retail sales, wipes have reached less than 10% of their potential. In addition to this, there are also opportunities in away-from-home (AFH) space, and there is still a large amount of unmet potential in the global marketplace, both from developed and emerging markets. The wipes market has recently seen a lot of movement in product innovation and segmentation, with expansion into niche markets. However, the industry has come under significant pricing pressure, as well as scrutiny for efficacy and safety. This presentation will look at trends in both the retail and AFH sectors, challenges that wipes manufacturers face, and opportunities for further growth. This will include:

•     Key global trends for personal wipes in retail as well as trends in AFH wipers. The presentation will review the performance of subcategories such as baby wipes, cosmetic wipes, and moist toilet wipes in retail settings, and AFH wipers by industry sector

•     Examples of recent innovations and challenging set-backs that new products face, as well as challenges in the market overall

•     The fastest growing markets, including expected performance from 2017 through 2022

•     Comparison of developed and developing markets, with analysis of demand drivers behind the category performance



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