JUNE 5 - 8, 2018
Sheraton Grand Chicago
Chicago, Illinois
 #wipes18@wipescon

Conference Speakers

Crosbie

Lorraine Crosbie

Business Unit Director, Innovation Process Manager, Rockline Industries

Lorraine Crosbie has worked in Private Label and Branded Product Development and Customer Relationship Management for over 25years. She has been with Rockline Industries for over 11 years and is based out of their UK factory. Lorraine’s current role is as the Business Unit Director for the UK Retail Business and she has additional responsibility for Rockline’s Global Innovation Process and Pipeline.

Lorraine is married with 2 boys. She lives in Manchester and loves football (both American and Soccer).

Lorraine’s experience is primarily in the health and beauty markets working across the UK and European Retail sector and also with a number of masstige and prestige brands. She has developed products in categories that include colour cosmetics, beauty, hair, baby and household. Her passion has always been on what drives the purchase and how to make it easier for retailers and brands to differentiate themselves in a noisy crowded market. To that end she has always had a passion for what motivates the consumer, putting the consumer first and driving the business to think about how do we make customers want our everyday products over everyone else’s and how do we add value and innovation into the proposition.  


Wednesday 11:30 am - 12:30 pm
Consumer Trends & Market Data II

Wet Wipes: An Evolution Over Four Decades and a Peek Going Forward

Rockline recently celebrated its 40th anniversary. Throughout that period of time many products were introduced to make our lives easier. Most of which had little market robustness or reason for being, and consequently these products were very short lived, before being something we now talk about in case studies.

In this presentation, the cleaning habits and practices of consumers spanning those four decades will be compared and contrasted by Lorraine. She will discuss how wet wipe products positioning shifted from; convenience to normality. Additionally, she will compare how these behaviors differ on both sides of the Atlantic, and between each of the three generations that span those four decades.


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