Spring 2008

JEFF - Journal of Engineered Fibers & Fabrics

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KIMBERLY-CLARK’S SPA SENSIALS RECEIVES 2008 VISIONARY AWARD

Visionary Award Winner
INDA president Rory Holmes presents the
2008 Visionary Award to
Kimberly-Clark's Jack Elliott.

In the closest voting in the seven-year history of the contest, Kimberly-Clark recently received the coveted 2008 Visionary Award for its new SpaSensials at-home spa treatment product.

More than 300 attendees at VISION 2008 Consumer Products Conference heard presentations from six finalists for the prestigious Award and then voted on the recipient during the three-day event. VISION 2008 was held February 12-14 in For Worth, Tex.

Targeted at women 40-plus, SpaSensials is an at-home spa-like treatment consisting of intensive moisturizing and conditioning socks and  gloves. Advanced technology helps the intensive conditioning formula in SpaSensials products to quickly and effectively absorb into the skin. The nonwoven material keeps moisturizers on the inside, next to the skin.

“This Award and the quality of the other finalists shows everyone the great potential of nonwoven fabrics in consumer products and we are quite proud of this recognition,” said, K-C's Jack Elliott, who accepted the award on behalf of the Kimberly-Clark team at VISION 2008.

“We had a diverse and impressive collection of six finalists for the 2008 Visionary Award and all of them were winners by making this far in the process,” added INDA's Michael Jacobsen, project coordinator for the Visionary Award program. “Our congratulations go out to Kimberly-Clark and all of the finalists for this recognition.” 

Award Finalists
Visionary Award finalists: Sherri Tischler of Ecolab;
Jack Elliott, Kimberly-Clark;
Dana Brewington and furry friend, Do-Rites;
David Cook, Rockline; and Ruth Levy, Covidien.

The other five finalists were:

1. Curity Brand Nursing Pad, Covidien
Covidien (formerly Tyco Healthcare Retail Group) redesigned its nursing pad into a three-dimensional lemon shape that provides a more discreet fit. It has a thinner fluff pulp/SAP core for improved dryness and comfort as well as a tissue layer on the top and bottom to better contain the core.

2. Do-Rite Disposable Dog Diapers, Do-Rites
Do-Rites are nonwoven disposable diaper/garments that are fashionable and also provide the protection of a disposable diaper, without looking like one.

3. PowerTex Glass Cleaner, Ecolab
With applications in both consumer and institutional products, this system offers an environmentally responsible spray bottle cleaning system that uses a chemically impregnated nonwoven “sleeve,” a trigger sprayer with a specially designed dip tube system and a bottle.

5. OMop Dry Sweeper Cloths, Method Products
The OMop Dry Sweeper Cloths are disposable dry sweeper cloths made from 100% PLA (Poly-Lactic Acid), a plastic derived from corn, and are designed to be used on a custom sweeping tool.

6. Consumer Shopping Bags, Reliance Industries (India)
These reusable shopping bags are made of reverse printed and laminated BOPP film on a polypropylene nonwoven and are designed to replace conventional paper bags and cotton cloth bags in the grocery and retail market.

VISION 2008 also featured a presentation by 2007 Visionary Award recipient Tyco/Covidien, whose Swim Pants received the award one year earlier at VISION 2007 in Denver, Col.

For information on the 2009 Visionary Award, contact Michael Jacobsen, 201-612-6601; mjacobsen@inda.org.

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