CARY, N.C. — March 15, 2007 — All aspects of the wipes business – from raw materials to substrates to end-use applications – will be explored during the three days of the inaugural World of Wipes (WOW) International Conference, scheduled for July 23-25, 2007 at the InterContinental Hotel in Atlanta, Ga.

This new Conference, organized by INDA, Association of the Nonwoven Fabrics Industry, is devoted solely to wipes, with a focus on substrates, active ingredients, packaging, market metrics, industry challenges and market opportunities, particularly in Asia and Europe. A special session will also be held on sustainability in the wipes market.

The Conference is designed for top management, marketing/sales executives, R&D personnel and technical/engineers from all links in the wipes supply chain. WOW was developed by the Wipes Committee of INDA.

“The wipes market has really turned to nonwovens and engineered fabrics to drive the new product development that has led to unprecedented growth of this segment in the past few years,” points out INDA Technical Director Cos Camelio. “This first-ever Conference gives the companies involved in this growth, from suppliers to converters to manufacturers, the opportunity to explore and discuss the developments that will drive this business going forward.”

The Conference will also feature Tabletop Displays and an Industry Reception.

To register for the World of Wipes International Conference: www.inda.org, click on e-Registration and choose WOW. Or call INDA at 919-233-1210.