S.C. Johnson’s Windex All-in-One Outdoor Glass Cleaning ToolReceives 2009 WOW Innovation Award

New product selected from five finalists in voting by attendees at third annual World of Wipes Conference in Atlanta

CARY, NC — June 30, 2009 — Windex Outdoor All-in-One Glass Cleaning Tool, a highly successful new product from S.C. Johnson, was voted the recipient of the 2009 WOW Innovation Award as part of the third annual World of Wipes (WOW) Conference, June 22-24, 2009 in Atlanta, Ga.

The WOW Conference, organized by INDA, Association of the Nonwoven Fabrics Industry, is devoted solely to wipes, with a concentration on substrates, active ingredients, packaging, market metrics, industry challenges and market opportunities, particularly in Asia and Europe. A record setting 267 attendees took part in the three-day Conference held at Grand Hyatt Atlanta Buckhead.

The WOW Awards recognize and reward the industry members who bring new and value-added processes and products to the wipes market. For the first time, the WOW Innovation Award was sponsored by Nonwovens Markets (www.risiinfo.com), the twice-monthly newsletter that covers developments in the nonwovens industry around the world.

Following presentations by five finalists nominated by the industry, attendees at the WOW Conference voted Windex Outdoor All-in-One Cleaner Glass Cleaning Tool as the recipient of the second annual WOW Innovation Award. Windex's Special Sheeting Action Formula wipes prevent streaks and spotting and allows the user to clean 20 windows with a single pad. Users can reach up to 11 feet, so they can safely clean outside windows without using a ladder.

“We are very honored to receive the 2009 WOW Innovation Award for Windex Outdoor All-in-One Glass Cleaning Tool,” says Brad Goodwin, SC Johnson Business Vice President, Home Cleaning Division.  “At S.C. Johnson, we are dedicated to innovative, high-quality products. Windex Outdoor All-in-One helps today’s fast-paced families get a streak-free shine for their outdoor windows without having to spend a lot of time or effort, leaving consumers more time to enjoy the outdoors.”

The four other finalists, chosen from products nominated by the industry earlier this year, are:

• Clorox Green Works Natural Biodegradable Cleaning Wipes. The newest addition to the Clorox eco-friendly cleaning collection is comprised of 100% cellulose fibers and derived from renewable farm-grown trees. The wipes are 99% natural and feature the grassroots environmental organization Sierra Club logo on the package.
• Evolon Exfolia Beauty Cloths, developed by Freudenberg and Beauty Cloth International and presented by Kleen Test Products. A better complexion in two minutes is promised in this new, gentle method for exfoliation. Exfolia wipes consist of patented Freudenberg Nonwovens’ Evolon fabric and are sold in a number of retail channels. The fibers in the patented Evolon fabric remove dead cells and impurities without acids, chemicals, crystals or machines.
• PGI Spinlace Nonwoven Fabric. Polymer Group, Inc.’s Spinlace process provides added strength, absorbency, texturing and other performance characteristics that enhance cleaning in the wipes. These thicker, textured wipes with an imaged design made with PGI’s proprietary Apex imaging technology deliver better cleaning based on comparison testing. 
• Prime Label & Screen Rigid Lens II Resealable Flat Pack. This patent-pending Flat Pack features a thick, resealable closure that allows high stack count of wipes. It uses less material and is not as bulky as molded fitments. The effective new hinge design stays open, is more rigid than Peel ‘n Reseal and is more efficiently applied to flow wrap.

The five finalists gave 15-minute presentations during WOW and attendees then voted on the recipient of the 2009 WOW Innovation Award. The Award was presented during a session on the final morning of the Conference.

For more information on the third annual World of Wipes (WOW) 2010 Conference and the WOW 2010 Awards: www.inda.org