Suzano joins forces with INSEAD to deliver cutting edge research into aligning business practices and sustainable development
World’s largest pulp supplier, Suzano, has entered into a new collaboration with INSEAD, one of the world’s leading graduate business schools.- The alliance is part of Suzano’s centenary initiative, dedicated to empowering the next generation of leaders to tackle sustainability challenges.
- The INSEAD Suzano Collaboration for Progress (ISCP) will facilitate research and greater integration between markets and society, humanity and nature.
10th November 2025 – Suzano, the world’s largest pulp supplier and one of Brazil’s biggest employers, today announces a strategic partnership with INSEAD, the Business School for the World, as part of its centenary initiative. In collaboration with INSEAD, Suzano will support cutting-edge academic research and education, focused on aligning business practices with sustainable development through projects focused on practical approaches for bridging profit, people, and the planet.
These projects will explore critical issues such as driving collective action in fragmented economic systems, equipping leaders to champion sustainable strategies to cost-conscious stakeholders, and fostering a cultural shift from obligation to aspiration in integrating performance and progress. This research will be led by prominent INSEAD faculty members, including Professors Karel Cool, Peter Joos, and Subi Rangan.
Beto Abreu, Chief Executive Officer of Suzano, said:
“We know the long-term success of our business is fundamentally linked to the health of the planet, and the well-being of our people. But knowledge does not make the difference, people do. We need to practically embed integrated thinking into our strategy, operations, governance, capabilities and culture. This is how companies enact practical change, and why we are excited to be collaborating with experts at INSEAD to empower the leaders of today and tomorrow to make sustainable business a reality.”
Francisco Veloso, Dean at INSEAD, said:
“We are excited to be working with Suzano, because we share the same intention – to create a better world in which we more effectively integrate profit, people, and the planet. Our collaboration will help INSEAD to advance the frontiers of social science and support practical education, to create real change. Thanks to this gift, we will be able to bring together some of the world’s brightest minds from inside and outside the school, to help advance theory and practice on aligning business performance with genuine progress.”
Abreu and Veloso celebrated the collaboration at a special event at the INSEAD Campus in Fontainebleau, France on 8th November. This took place alongside a ceremony to recognise the 2025 recipients of the Progress Medals for pioneering contributions to theory and practice in shaping the economic system to better integrate fairness, wellbeing, and nature.
The INSEAD Suzano Collaboration for Progress will curate small communities of scholars and practitioners around each of the focus areas to drive new research and learning over the next three to five years. It will also promote the development of best-practice case studies in Business Sustainability, and the launch of an INSEAD Business Sustainability Webinar Series.
Suzano’s centenary initiative is committing up to US$100 million to global organizations, with current partners including INSEAD, Stanford University, the University of Cambridge, the International Union for the Conservation of Nature (IUCN) and Brazilian universities. It is intended to empower the next generation of leaders to address sustainability challenges and advance efforts to protect and restore the natural environment, with a particular focus on Brazilian ecosystems.
About Suzano
Suzano is the world’s largest pulp supplier, a major paper and packaging producer in the Americas, and one of Brazil’s biggest employers.
Driven by a deep commitment to sustainability and innovation, Suzano produces responsibly grown raw materials that are exported to more than 100 countries around the world, meeting the global demand for bio-based solutions. These are used to make everyday items that reach more than two billion people, including toilet paper and tissue, packaging, printing and writing paper, personal hygiene products, and textiles.
Founded in Brazil over 100 years ago, today Suzano operates across Latin America, North America, Europe and Asia. The company’s shares are listed on the B3 in São Paulo (SUZB3) and the New York Stock Exchange (SUZ). Learn more at: suzano.com.br/en
About INSEAD
As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society. Our global perspective and unparalleled cultural diversity are reflected in our research, teaching, partnerships; as well as in our alumni network of over 71,000 members spanning 172 nationalities. With locations in Europe (France), Asia (Singapore), the Middle East (Abu Dhabi), and North America (San Francisco), INSEAD’s business education and research spans four regions. Our
160 renowned Faculty members from 38 countries inspire more than 1,500 degree participants annually in our Master in Management, MBA, Global Executive MBA, Specialised Master’s degrees (Executive Master in Finance and Executive Master in Change) and PhD programmes. In addition, more than 18,000 executives participate in INSEAD Executive Education programmes each year. INSEAD continues to conduct cutting-edge research and innovate across all our programmes. We provide business leaders with the knowledge and awareness to operate anywhere. Our core values drive academic excellence and serve the global community as The Business School for the World. For more information, visit www.insead.edu.