Sheehan » » » Diana Sheehan

Director, Kantar Retail

Diana serves as a Director on Kantar Retail's grocery channel research team. Before joining Kantar Retail, Diana held several positions in account management, category management, and consultative market research at ConAgra Foods, General Mills, Nielsen, Mintel, and Ipsos. Throughout her career, she has worked across retail channels and categories developing strategic recommendations for in-store execution and brand development for many Fortune 500 companies. She has a comprehensive knowledge of multiple research methodologies used in the consumer packaged goods industry, with a focus on product development, shelf management and optimization, and consumer and shopper insights. Diana earned an MBA from the University of Chicago's Booth School of Business and a B.A. from the University of Notre Dame.

Tuesday 9:05 am - 11:05 am
Keynote: Brand Disruptors

The Evolving Role of Private Label in a Branded Retail World

As retailers like Aldi, Trader Joes, and Lidl grow share, we see the role of private label changing drastically in the US. Retailers are embracing private label as both a way to win the price game, but also to differentiate themselves versus competition. The question for manufacturers - when do you embrace the private label paradigm and when you fight it? In this session, we will explore:

Hygienix 2017