Hygienix 2018
NOVEMBER 5 - 8, 2018
Loews Portofino Bay Hotel
Orlando, Florida, USA
NOVEMBER 5 - 8, 2018
Loews Portofino Bay Hotel
Orlando, Florida, USA
NOVEMBER 5 - 8, 2018
Loews Portofino Bay Hotel
Orlando, Florida, USA
Tuesday, November 06
4:30 pm - 5:00 pm

Nonwoven Markets & Economic Trends I

Drivers of Future Growth in the Global Hygiene Marketplace

Global retail disposable hygiene market shows an estimated unmet potential in excess of US$170 billion, with majority of this potential found in the developing markets with still low per capita consumption.

Developed regions are mainly driven by fundamentals like population and GDP per capita growth. While these fall outside of the industry’s control, understanding the dynamic of incomes and spending power as well as population trends and segmentation can help better understand the challenges ahead as well as capture opportunities in targeted market reach and product development. At the same time, unmet potential, along with “soft drivers”, such as improved consumer awareness and access to a widening assortment of products as well as habit formation, help support the demand in the developing regions.

Euromonitor presentation will:

1)     Discuss growth projections for key disposable hygiene product categories – baby diapers, feminine care, and adult incontinence- globally as well as main growth drivers of future growth in developed vs developing regions

2)     Discuss key product trends and brand strategies to capture share of consumer spending and unmet potential

3)     Discuss the motivators behind consumer shift to online retail (based on Euromonitor global consumer survey) to assess future product and retail distribution challenges and opportunities in key global markets. 


» Svetlana Uduslivaia

Head of Home & Tech - Americas, Euromonitor International


Svetlana Uduslivaia is a Head of Research at Euromonitor International. Svetlana is based in Euromonitor’s Chicago office. In her role, Svetlana manages the work of research analysts working in broader Home & Technology group in Chicago and provides research, client and editorial support for the group’s activities in the Americas. Additionally, Svetlana provides expertise, analysis, and client support specifically for tissue and disposable hygiene industry globally.

Svetlana regularly speaks at key international events globally and works with the key global industry publications.

Svetlana started her work at Euromonitor in 2000, researching a number of FMCG industries in Canada.

Svetlana has a Master degree in Sociology from Lancaster University, UK, and Central European University (Hungary) and a Bachelor Degree in History from Moldova State University.