» » » Christopher Southerland

V.P. Sales And Marketing, Simavita Limited

Christopher Southerland is a seasoned executive specializing in the medical device, medical diagnostic and life science market segments with over 25 years in sales, marketing and general management. Chris has held executive management positions with Binax (acquired by Alere), IDEXX Laboratories, OPTI Medical, Molnlycke Healthcare and most recently Simavita Plc, an Australian based medical device company. Simavita has developed the SIM™ Smart Incontinence Management Technology, a wearable sensor used in incontinence management and evidence based care planning that has seen great clinical and operational benefits in the long term care industry.

Smart Incontinence Management

SIM is the world's first instrumented urinary incontinence assessment tool that can detect multiple incontinent episodes during an assessment period. This tool enables accurate and reliable data to be collected during a continence assessment that assist clinicians in developing personalized continence care.

This presentation will provide an overview of the wearable sensor market and the market drivers in U.S. healthcare that support the use of 'smart' incontinence products in healthcare facilities. The 'cost out' benefits with supporting data attesting to improved quality of care will also be shared.