5:00 pm - 5:30 pm
HYGIENIX Innovation Awardâ„¢ Presentations
Brilliance™
Brilliance™, the world's first high-performance polyolefin-based elastic attachment adhesive, is Bostik's major technological breakthrough using polyolefins in high-stress, hot-melt adhesive applications. Previously, polyolefin-based adhesives were limited to low-stress applications due to performance and processing drawbacks. Leveraging material science, Bostik developed an adhesive overcoming these deficiencies and outperforming traditional SBC-based elastic attachment technologies. Brilliance™ combines best-in-class performance with greatly expanded benefits, including increased production flexibility over a wide spectrum of substrates, line speeds and application methods.
» Courtney Korselt
Global Communications & Insight Manager, Bostik, Inc.
BIOGRAPHY
Courtney Korselt is the Global Marketing Manager in the Disposable Hygiene Business Unit of Bostik. In her 15+ years in B2B marketing, Courtney has mastered many capabilities: product line management, market research, brand development, optimizing customer Insights, and marketing communications from print and tradeshows to promotions and social media. In her current role, Courtney manages a diverse team of internal and external talent to ensure unified, impactful branding and communications for Bostik’s disposable hygiene business. She applies deep adhesives and disposable hygiene market knowledge earned during almost a decade at Bostik to develop strong strategies and create innovative solutions that have helped her business unit to earn international product innovation awards and become known as one of the world's leading disposable hygiene adhesives producers). Before Bostik, Courtney held a variety of marketing positions at QuadTech, an international manufacturer of auxiliary printing equipment. She has a Bachelor of Arts in Communications from the University of Wisconsin – Milwaukee.
