9:05 am - 10:00 am
Keynote: Retail Disrupted - The Amazon Effect
The Amazon Effect
In the last ten years, Amazon has changed the retail landscape – forcing retailers to adapt while completely resetting shopper expectations on convenience and value. The line between physical retail and eCommerce are no longer blurred; it has ceased to exist. In this new world of interconnected retail, it is our job to recognize, adapt, and learn new ways to connect with our shoppers in order to remain relevant. During this presentation, we will:
• Explore Amazon’s core strategy and priorities today and tomorrow
• Discuss how key national retailers are adapting their strategies to effectively compete against Amazon
• Learn how brands are changing their strategies to more effectively target key shoppers and support retailers.
» Diana Sheehan
Director, Kantar Consulting
BIOGRAPHY
Diana leads strategy and execution for the KRIQ.com platform. She also serves as a subject-matter expert and speaker for global retail trends, with an emphasis on grocery, food service, and U.S. shopper insights. Before joining Kantar Consulting, Diana held several positions in account management, category management, and consultative market research at ConAgra Foods, General Mills, and Mintel. Throughout her career, she has worked across retail channels and categories, developing strategic recommendations for in-store execution and brand development for many Fortune 500 companies. Diana is frequently cited in the national and trade press, including The Wall Street Journal, Chicago Tribune, CNBC, and Marketwatch. She is a 2nd time speaker at INDA’s HYGIENIX Conference! Diana earned an MBA from the University of Chicago’s Booth School of Business and a B.A. from the University of Notre Dame.
