10:30 am - 12:00 pm
Sustainable Challenges for Disposable AHPs/Recycling
Why Are Women Turning Green: Sustainability Motives and Feminine Hygiene
How many women in America are actually using or considering using sustainable hygiene options? Why are women willing to pay $34 for a pair of reusable period panties?
Shelton Group has been surveying Americans about their sustainability attitudes and behaviors for over a decade. This presentation will tell the story of how different attitudinal segments within our country approach sustainability, how those attitudes are seeping into the feminine hygiene space, and the forces at play that influence purchasing decisions.
» Susanna Enkema
VP Research & Insights, Shelton Group
BIOGRAPHY
Susannah Enkema is the VP of Research & Insights at Shelton Group, the nation’s leading marketing communications agency focused exclusively on energy and the environment. She directs her team in designing primary and secondary, quantitative and qualitative research projects. She plays a key role at the front end in making sure they’re asking the right questions, and then helps dissect the findings and boil them down to the most important insights – the ones that pave the way for recommended marketing strategies and creative approaches. Shelton Group’s clients include Consumers Energy, Environmental Defense Fund, Kohler, Rheem, and ExxonMobil.With 18 years of market research experience working with a range of clients from Hanes to HGTV, Susannah is a pro at helping her clients understand what makes their customers and consumers tick and decoding the marketing and messaging that will spark action.
