Conference Speakers

Brad Kalil

Director of Market Intelligence and Economic Insights, INDA

Brad Kalil, Director of Market Intelligence and Economic Insights, INDA, joined INDA in April of 2013. He is responsible for providing industry thought leadership through the gathering, analysis and dissemination of market information and industry reports for INDA. He is the author or co-author of INDA’s biennial Industry Outlook reports on North America and the Global Nonwovens Industry, in addition to authoring the annual North American Nonwovens Supply Report and quarterly Market Pulse. He has a long history in research and market analysis advising the world’s best known consumer packaged goods companies. He has had a number of market research and market analysis roles through the last 30 years. His career also includes work with RISI and he spent seven years with Weyerhaeuser in the corporate Market and Economics Research group and as the Business Intelligence Manager for the Cellulose Fibers Business.

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Wednesday 11:00 am - 12:00 pm
Consumer Trends & Market Data II

Quantifying the Nonwoven Wipes Markets: Known Knowns, Unknown Knowns and Unknown Unknowns

Brad will discuss market growth and drivers of the various wipes categories, all 34, and the overall supply–demand balance of the nonwovens market. The presentation will highlight key findings from INDA’s recently released North American Nonwovens Industry Outlook report. In conducting the exhaustive research and analysis required for the report, and in comparing other industry reports, to quantify the wipes market you encounter known knowns, unknown knowns and unknown unknowns. Brad will also share guidance and potential watch-outs in regards to quantifying the North American nonwoven wipes markets.

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