Wilson » » » Tom Wilson

Managing Partner, CenterBrain Partners, Inc.

Results oriented general manager with in-depth product development, marketing, sales, merchandising and operations experience. Proven success in strategy development, creative problem solving, brand positioning, and developing a strong, focused, accountable team. Analytical, collaborative and passionate business and marketing leader and strategist.

Tuesday 2:00 pm - 3:30 pm
Incontinence Perspectives: Product & Positioning Opportunities

New to The World Incontinence Product: Technology, Tenets and Tools

Technology, Tenets and Tools will be a fast paced review of a new to the world technology which Tom Wilson has been working on for nearly 3 years.  He believes it will change the basis of competition in the adult incontinence industry much like pull-on underwear did when Tom introduced them while President of Kimberly-Clarks incontinence business sector in the late 1990's.

Tom will reveal the new technology supporting this invention and demonstrate via 3D video how it differs from today's incontinence products.  He will discuss the tenets of communication -- how this new technology is being translated into a simple and compelling consumer benefit not yet addressed by the major global adult incontinence manufacturers.  Lastly, he will review new (and old) marketing tools being used ensure today's consumers rapidly become aware of and try the new product.

Hygienix 2017