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Director Of Technology, Global Hygiene, H.B. Fuller

Kristy Beckman is H.B. Fuller's Director of Technology for their Global Hygiene and Nonwovens adhesives business. Under Kristy's leadership, the global R&D and Product Development teams are developing breakthrough technologies that are changing the game for the disposable, hygienic products market. Kristy has more than 20 years' experience in innovation management across multiple markets in the chemical industry. She joined H.B. Fuller in 2011 and has been working with the Global Hygiene Team since 2013. She has a B.S. in chemical engineering from Michigan Technological University and a Master of Engineering Management degree from the University of Wisconsin - Madison. She also holds a Black Belt in Design for Six Sigma and holds more than 15 patents across five different markets.
Wednesday 11:00 am - 12:30 pm
Haptics For a Competitive Advantage

Stretching Your Possibilities: Create Better Fitting, More Underwear-like Products

As the adult incontinence market continues to grow, market dynamics are changing dramatically. Talking about incontinence as a health issue has become more mainstream, and the use of incontinence products for mobile, active adults has made a huge impact on growth in this segment. With this growth comes a need to think differently about product design: thin, more absorbent, less odor, better fitting and discreet.

During this presentation, we'll explore what features active, adult users want in incontinence products and where their needs are being met and where we, as an industry, still have work to do to meet those needs.

We'll also highlight how H.B. Fuller's new Conforma™ adhesive technology could help meet these needs for next generation adult incontinence product designs. Conforma adhesive, offers producers of absorbent products an alternative to elastic strands and elastomeric films in order to create a softer, better-fitting product.