Director, Nonwovens Marketing, Cotton Incorporated
Jan O'Regan is Director, Nonwovens Marketing for Cotton Incorporated. In this capacity she works to uncover new opportunities for cotton to bring value in to the nonwovens industry. The work includes leading efforts in strategic planning, technical and market project management and sharing ideas and results with the global supply chain.
Jan's professional experience is strong in nonwovens. She has spent over three decades in this industry in a variety of assignments including sales, marketing, strategic planning and business management. Market responsibilities included consumer and industrial markets on regional, national and global teams. Over the past ten years, she has had the opportunity to apply these broad experiences to new markets for cotton in nontraditional applications.
Jan earned a BS in Textiles and Business, summa cum laud from Penn State and an MBA from New York University's Stern School of Business. Since then she has continued to learn through executive education ssprograms at Northwestern University.
Cotton Incorporated undertook a consumer market research project to understand today's market for feminine hygiene products in the US, Mexico, UK, France, Germany and Italy. Dynamics included economics, demographics and market shifts in product usage and shopping habits. In the US, Millennials are now a larger population than Boomers and their approach to shopping is changing the face of retail. This study will identify how this important generation is impacting the development and marketing of feminine hygiene products and how these consumers compare and contrast to their cohorts on both sides of "The Pond".