NA Marketing Manager - Personal Care, Lonza Inc.
Vito Cataldo is responsible for directing the strategy for Lonza's North America Personal Care business, which includes skin care, hair care, preservation, rinse-off, and wipes markets. He assesses and predicts market trends, competitor activities, and customer needs in order to effectively position Lonza's technologies for growth. He also collaborates with global portfolio managers to drive innovation in these portfolios to fill the unmet needs of personal care formulators in the future.
Vito has a long history in the Personal Care market, where he has held roles in formulation, basic research, product development, product management, and marketing. He has a Master's degree in Chemistry and a Bachelor's degree in Economics.
Consumers are busier than ever before (or so they perceive themselves to be), and this on-the-go lifestyle is helping to drive the double digit growth of facial wipes. These wipes are convenient, quick, and can be packed just about anywhere. But they are no longer just for make-up removal. Consumers are looking to the facial wipe market to provide them with multiple benefits, and to supplement (or replace) their skin care regiments. This is especially true for the millennial generation, which is projected this year to surpass the oversized baby boomer generation as the nation_s largest living generation. The multifunctional claims being made in facial wipes mirror some of the claims seen in the skin care market. By following global skin care trends, we can begin to predict what the next generation of facial wipes may look like.