Verstraeten » » » Michel Verstraeten

Business Director Nonwovens EMEA, Henkel Kimya San Ve Tic. A.S.

Educational Background: Master in Bioscience Engineering – RUG - Belgium

Current Position: Business Director Hygienics and Tissue IMEA– Henkel
Manages business unit that manufactures and markets hot melts to the hygiene industry
Maintains direct relationships with Key Customers
Defines marketing, sales and supply strategy plus product portfolio
Long experience and deep knowledge of the hygiene market in the developing economies

Previous Professional Experience:
Business Development Manager Nonwovens IMEA / Henkel (2010-2013)
Regional Manager Industrial Adhesives North, West & Central Africa / Henkel ( 2008 – 2009)
Export Sales Manager Adhesives Division / National Starch & Chemical ( 1999 – 2008)

Tuesday 2:30 pm - 4:00 pm
Market Statistics & Trends II

AHP Opportunities in the Middle East & North Africa

MENA is a rapidly growing consumer market and despite the stereotypes that paint the region in a negative light, its youthful, rapidly expanding and increasingly affluent population is as hungry for sophistication and the same kind of quality products as consumers anywhere else. Verstraeten will discuss what opportunities exist for AHP manufacturers in the region where economic and demographic growth is surprisingly robust.