INDA Webinars
2026 Webinars
Explore the key issues in the global nonwovens industry.
Get the market and business insights you need to make better decisions. INDA’s 50-minute webinars are complimentary for everyone. Stay tuned for more webinars!
Professional Cleaning Wipes: Voice of Customer Insights
Wednesday, October 7, 2026
11:00 am – 12:00 pm EDT
Complimentary Webinar
During this informative webinar, Laura Mahecha, Kline & Company’s Director of Professional Cleaning, will share new findings from a survey of 600 professional end users on cleaning wipes. Topics include:
- Sustainability and How Wipes Fit with ESG Goals
- Product/Brand Preferences
- Purchase Channels and Shifts Over Time
- Market Outlook

Laura Mahecha
Director, Professional Cleaning Products, Kline & Company
How to Leverage Technical Experts (without killing the sale)
Wednesday, October 21, 2026
11:00 am – 12:00 pm EDT
Technical experts are often the most credible voice in a sales conversation. But that technical knowledge only helps the deal when it's paired with a commercial focus and the ability to adapt the message to the audience. Left unchecked, deep expertise can slow a conversation down and cause confusion instead of moving it forward.
This webinar is for engineers and technical experts who are asked to join sales conversations, as well as the salespeople who bring them there. Participants learn to recognize when expertise starts working against the sale, and how to keep it on track.
Participants will:
- Recognize the habits that derail technical conversations: over-explaining, feature-focused answers, one-size-fits-all communication.
- Adapt communication style and depth for the room, from front-line engineers to senior executives.
- Apply pre-call planning and post-call debrief practices that keep technical experts aligned with the sales conversation.
The result: technical experts who add credibility without slowing down the opportunity.

Mike Carroll
Founder & CEO, Intelligent Conversations
GNA Webinar: Nonwovens Learning with INDA and EDANA in 2027
Monday, November 9, 2026
10:00 am – 11:00 am ET
Complimentary Webinar
Under the Global Nonwovens Alliance (GNA), INDA and EDANA have joined forces to enhance the value of education for nonwovens professionals. Together, they offer a coordinated and robust catalogue of e-learning, live virtual, and in-person courses to deepen industry expertise. Attend this free webinar to learn what is available to train yourself and your teams in 2027, and why GNA is your nonwoven career partner. (An exclusive discount code will be shared with all registered attendees.)

Matt O'Sickey, PhD
Director of Education & Technical Affairs, INDA

Marines Lagemaat
Scientific & Technical Affairs Director, EDANA (retiring)

Alaa Memari, PhD
Scientific & Technical Affairs Director, EDANA