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In an effort to continue its commitment to sustainable packaging, P&G has focused on a new challenge: how to use more recycled content in packaging while also enabling more packaging to be recycled. The company could see that the increased demand for recycled content threatened to outpace the availability of recycled material, largely because a major packaging material which P&G and others depend upon is polypropylene plastic. While technically recyclable, it is difficult to remove contaminants and colors from used polypropylene plastic with traditional mechanical recycling methods, so it is not desirable (or accepted) for many packaging applications.
P&G is committed to advancing sustainable developments that can be scaled for maximum impact. Our work with recycled polypropylene is evidence of the power of holistic innovation to bring forward meaningful solutions that can positively impact a broad range of applications and drive circularity of materials.
Lee Ellen Drechsler, Senior Vice President of R&D, Procter & Gamble
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