Bostik Launches New Brand Positioning
New look. New message. It takes a lot of strategic planning, thought and out-of-the-box brainstorming to create something new and differentiate your company from the rest of the pack. Bostik has come up with an eye-catching new logo featuring a gecko. Using a gecko is rather apropos as the gecko has the uncanny ability to use their toes to adhere to most surfaces. Bostik makes smart adhesives, hence the connection. Bostik also has a focus on making their adhesive solutions more functional and cost-effective. If you’re in the market for adhesives, take a look at their website. You can’t miss their new logo with the gecko front and center.