Bostik Announces Adhesives Breakthrough for Disposable Hygiene Market

Bostik Announces Adhesives Breakthrough for Disposable Hygiene Market

Brilliance Elastic Attachment adhesive removes trade-offs while improving disposable hygiene production efficiencies

Paris, May 13, 2016 – Bostik, a leading global innovator in adhesives for industrial, construction and consumer markets, has once again broken new ground in the disposable hygiene market.

The firm announced the forthcoming launch of Brilliance, a major technological leap forward in the use of polyolefins in high-stress hot melt adhesive applications. The new adhesive is designed to hold elastic strands in place in diapers and adult incontinence articles. The bonding of elastic strands in these products is critical to the function and fit of the disposable product. In the past, adhesives based on polyolefin chemistry were limited to low stress applications due to performance and processing restrictions. This breakthrough not only offers best in class performance, it also removes trade-offs while expanding benefits in certain applications over traditional technology.

“Brilliance marks a huge technical accomplishment and represents a prime example of how we leverage our material science capabilities, not only in continual improvements with existing materials, but in developing new materials that meet customer and consumer needs,” said Jeffrey Merkt, Bostik Senior Vice President – Global Nonwovens.

“While olefins are not new and have been the object of rapidly developing technology, that focus has not necessarily been on adhesives,” Merkt said. “At Bostik we didn’t wait for new materials to be developed. Instead, we cast a wide net with our R&D teams to find and develop new materials. This proactive approach has yielded some remarkable results, such as Brilliance, and has contributed to our global reputation as an innovator.”

Final testing and trials are taking place now, with Brilliance ready for shipment in October.

About Bostik, an Arkema company

Bostik is a leading global adhesive specialist in industrial, construction and consumer markets. For more than a century, it has been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape daily lives. From cradle to grave, from home to office, Bostik’s smart adhesives can be found everywhere. With annual sales of €1.6 billion, the company employs 4,800 people and has a presence in more than 50 countries. For the latest information, visit

About Arkema

A designer of materials and innovative solutions, Arkema shapes materials and creates new uses that accelerate customer performance. Our balanced business portfolio spans high-performance materials, industrial specialties and coating solutions. Our globally recognized brands are ranked among the leaders in the markets we serve. Reporting annual sales of €7.7 billion in 2015, we employ approximately 19,000 people worldwide and operate in close to 50 countries. We are committed to active engagement with all our stakeholders. Our research centers in North America, France and Asia concentrate on advances in bio-based products, new energies, water management, electronic solutions, lightweight materials and design, home efficiency and insulation. For the latest, visit

Contact Information

Phone: Courtney Korselt, Global Communications and Insight Manager, Global Nonwovens, Phone: + 1 414 607 1274, Mobile: + 1 414 207 7992
Company: Bostik