European authorities certify environmental excellence of Suzano’s fluff pulp through EU ECOLABEL seal

European authorities certify environmental excellence of Suzano’s fluff pulp through EU ECOLABEL seal

The product reinforces its innovative positioning aligned with a sustainable supply chain 

Suzano’s Eucafluff®, made from eucalyptus trees planted on sustainably managed farms, was included on the list of raw materials authorized to be used in disposable personal care products certified by the EU Ecolabel seal. The recognition is granted by European Authorities to producers of finished goods that comply with high environmental standards during their cycle, from the extraction of raw materials, through production and distribution and, finally, to its disposal. The seal confirms to consumers that they are using a sustainable product from start to finish, including its raw materials, such as Eucafluff. 

The process for producing Eucafluff®, the world’s only bleached kraft fluff pulp made from eucalyptus, complies with stringent criteria for reducing greenhouse gas emissions as well as water and fossil fuel consumption. These advantages also were demonstrated in a study conducted by ACV Brasil (Life Cycle Assessment), which showed that Eucafluff® has various environmental advantages, with superior results in aspects such as soil and water use and carbon gas emissions.  

“The inclusion of Eucafluff® in the EU Ecolabel strengthens its advance across Europe, which is a highly demanding market in terms of sustainability. This is an important milestone for Suzano’s fluff pulp, given that the certification is essential for certain clients in the region,” said Ari Borg, Global Fluff Sales Director at Suzano. 

Eucafluff® has other international certifications, such as PEFC® Cerflor (Brazilian Forest Certification Program) and FSC® (Forest Stewardship Council® – FSC-CO10014).  

About Suzano 

Suzano, the company resulting from the merger of Suzano Pulp & Paper and Fibria, is committed to being a global reference in the sustainable use of renewable resources. The world’s leading producer of eucalyptus pulp and one of Latin America’s largest paper producers, Suzano exports to more than 80 countries and, through its products, contributes to the lives of over two billion people. Suzano adopts the highest standards of corporate governance on the exchanges where its stock is traded, namely the B3 in Brazil and the NYSE in the United States. 

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Company: Suzano