INDA has a long history of defending market sectors under stress. In 2004, we brought together 30 members from the entire wipes value chain to protect the flushable wipes market from potential restrictive legislation and biased media attention. Under INDA issue management, this group of INDA members coalesced to create the first living guideline document for assessing flushability. In 2018, the 4th edition of the Guidelines for Assessing the Flushability of Disposable Nonwoven Products was released to reflect the continuing innovation of flushable wipes. Over the past 17 years, INDA has helped members work with wastewater stakeholders, government officials, and competitors to help reduce the amount of non-flushable material in the wastewater stream. We’ve also been very involved in Single Use Plastics (SUP) issues. Before the COVID-19 pandemic, SUPs were facing increasing scrutiny from consumers and lawmakers in the US as well as Europe. The issue at hand was pollution in the environment resulting from improperly discarded plastic bags, straws, bottles, etc. INDA coalesced members to ensure that potential broad-brush SUP legislation would not inadvertently include much needed products in the absorbent hygiene, medical, and surgical sectors. Today, INDA and our members are keeping a close tab on legislative activity at the local, regional, and national level.
I think issue management is something that most companies can't afford to bring inside because it affects so many other parts of the business. It's not a single company problem, it’s actually an industry problem. So, having it sit and reside with an association is the most cost-effective way to deal with these situations.
– Lynda Kelly, Senior Vice President Americas & Business Development, Suominen
For Finnish company Suominen, INDA helps with the management of key issues, which supports their vision of a cleaner and healthier world.
Suominen is a global leader in the manufacturing of nonwovens for wipes – and they have been true pioneers in the field of flushability. Also, as a company based in the environmentally conscious country of Finland, we are leaders in sustainability and plastic free products which is a frontrunner position to support SUP directive and similar regulations in other areas of the world. For years, INDA has helped Suominen navigate these issues. Says Senior VP Lynda Kelly, “For flushability, the independent piece of what INDA brings has helped us navigate the very complicated space of testing. As for SUPs, INDA has been an objective resource, helping us translate various global standards into working recommendations for the US, and supporting our strong commitment to sustainability. It's in our vision; it's where we're headed. INDA will help us get there.”