Nedvin » » » Mark Nedvin

VP Marketing, Home Delivery Incontinence Supplies, (HDIS)

A native of Brooklyn, Mark Nedvin joined HDIS in 1998.  His career in direct marketing spans 35 years including stints with Xerox, Fisher-Price and Kraft General Foods.  Prior to joining HDIS, he served as Vice-President of Marketing for Citicorp Mortgage, a division of Citigroup.  He attended Cornell University and earned his BS degree from Marymount College.  He has also studied piano at Julliard and attended high school at the American School in Japan.  Brought into HDIS to be a catalyst toward new growth, he helped transform HDIS' reputation as the leader in the direct channel.  Mark launched SeniorTalk Marketing, an HDIS subsidiary, which provides consulting to manufacturers and distributors interested in the adult incontinence marketplace.  Mark was also instrumental in helping HDIS win the National Family Caregiver Award in 2003, which recognized HDIS as one of the top service companies for caregivers in the nation.

Wednesday 7:30 pm - 10:00 pm
Dine With Industry Thought Leaders

Tuesday 2:00 pm - 3:30 pm
Incontinence Reimagined

Customer Interaction and Feedback Shapes the Incontinence Industry

HDIS has sold more Depend®, Poise®, Attends®, and TENA®; products than any other mail order company. Each year, HDIS talks with thousands of customers who live with bladder and bowel conditions. These conversations provide HDIS with a unique perspective on the patient and caregiver's needs and wants for their absorbent hygiene products. This allows HDIS to guide consumers toward the precise set of products that best meet their individual needs. Over the past 30 years, HDIS has seen products come and go from the marketplace. The category has grown to include new products with new features and innovations. Nedvin will share insights on trends and usage of these products as customers attempt to "normalize" their lives. Product quality, private label options and individual accounts regarding the consumer's need for guidance will be shared.