Wipes LogoWipes Conference in ChicagoWOW Conference June 5-7 Chicago
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Conference Program

Network at WOW conference Networking Opportunities

June 5
10:00 am – 10:30 am

Coffee & Networking Network at WOW conference

“An excellent networking opportunity and an effective way of getting in touch with the North American wet wipe industry. To be on the fast track attend this global event.”
Anil Kirhalli, Director of Sales & Development, Kansan Machinery Company

Wipes Conference

“What a great show! Diverse educational topics, convenient networking opportunities and consolidated group of the RIGHT people – time well spent.”
Mike Paschen, Vice President of Sales, American Custom Converting LLC

Chicago shoreline for World of Wipes conference

10:30 am – 12:00 pm

Industrial Strength Opportunities

holmesThe Industrial Wiper Market – Growth & Opportunities
Rory Holmes, President, INDA
INDA is the leading source for reliable news and market data for the industrial wiper market. Learn what has happened in North America over the last year and what the impact will be on the wiper industry as a whole.

frankenEPA Wiper Rule
Jessica Franken, Director of Government Affairs, INDA
After more than 25 years in the making, U.S. Environmental Protection Agency officials recently announced they were “accelerating” the timeline for completing the long-standing industrial wipers rule and are now aiming to publish a final regulation by summer 2012. If completed, the landscape could change dramatically for disposable industrial wiper manufacturers. Learn what finalization of this rule could mean for the industry and what, if anything, could delay or hinder any related benefits.

Worker Exposure to Metals in Laundered Shop Towels
Kimberly Dennis MacDougall, Research Scientist, Kimberly-Clark Corporation
A recently published risk assessment study found that laundered shop towels often contain heavy metal residues, placing the workers, who handle them, at risk of exposure to ingested metals at levels that far exceed health-based exposure guidelines set by the U.S. EPA, ATSDR and Cal EPA. Disposable industrial wipers provide a safe, effective means of removing this unnecessary exposure risk from the workplace.

Learn more about the metals, the model for exposure in the workplace and how the predicted intake compares to published toxicity guidelines. Also, why it is important to understand more about where these metals came from and why they are still there on “clean” shop towels after they have been laundered.

12:00 pm –   2:00 pm

Lunch (on your own) Network at WOW conference

  1:30 pm –   2:00 pm

Coffee & Networking Network at WOW conference

  2:00 pm –   5:00 pm

Markets & Trends

BellEuropean Wipe Trends Moving to the U.S.
Ian Bell, Head of Tissue, Hygiene and Home Care Research, Euromonitor International
While you cannot predict the future, you can get a handle on trends, which is a way to take advantage of change and convert risks into opportunities. Learn what European trends are likely to start popping up in the U.S. market before long.


  3:30 pm –   4:00 pm

Coffee & Networking Network at WOW conference

  4:00 pm Wipe Packaging Trends and Sustainability
Edward Fabiszak, Vice-President-Sales & Marketing, Sussex IM, Inc.
This presentation will look at wipe packaging trends over the last 5-years. Sustainability and the 3-R’s (Reduce, Recycle, and Reuse) will be discussed. “Reduce.” What progress has been made in thin-gaging with reduced costs? “Recycle.” What is occurring with recycling programs and adoption of recycled-resins and bio-resins? “Reuse.” What are the emerging opportunities for brand-owners and consumers, the untapped ‘R’?
  5:00 pm –   7:00 pm

Table-top Displays & Reception Network at WOW conference

June 6
7:00 am – 9:00 am

Lenzing Fiber Experience Preview

Intercontinental Hotel, Sullivan Room, 8th floor

7:00 am – 8:00 am Continental breakfast
8:00 am – 9:00 am Presentation

Imagine a supply chain that is totally knowledgeable in all stages of supplies, from raw materials to final applications and capable of offering valuable consulting advice to their end customers. Lenzing wants to be the first fiber supplier within nonwovens to initiate a professional training course on fibers and make it available to the nonwoven supply chain, for sales, marketing, R&D, product development and purchasing. Last year, a pilot program was launched in Europe to increase the awareness, knowledge and commitment toward Lenzing fibers. Thirteen companies participated in this program with very positive feedback. We are now preparing to launch this globally, with the US starting this summer. While we will not have time to review all seven modules, we will share with you one hours’ worth  and give you the opportunity to sign up for more.  

RSVP is required. Limited space available. Deadline for RSVP: May 21, 2012. Contact Nick Hrinko, n.hrinko@lenzing.com

“WOW is the only domestic show dedicated exclusively to wipes and a great opportunity to meet with vendors and customers in one location. There are talks dedicated to current events in the industry, as well as information and trends relevant to helping plan and make important business decisions.”
Jeff Slosman, President, National Wiper Alliance, Inc.

Wipes Conference

“As a long term member and supporter of INDA, Lenzing will again attend the WOW conference this June. With a large portion of our fibers going into wipes, this is a very important event for us. INDA tracks the market segments, technologies, trends and opportunities in a very clear and direct format. We have not missed one conference in years!”
Nick Hrinko, Marketing Director, Americas Business Unit Nonwovens, Lenzing Fibers Inc.

Chicago Conference

Floor wipes

  8:30 am –   9:00 am

Coffee & Networking Network at WOW conference

  9:00 am – 11:00 am

New Thinking

wallaceBest Practices of Applying Design-Thinking to Business Issues
Rob Wallace, Managing Partner, Wallace Church, Inc.
Design is too often thought of as an artifact, a noun, a result. In fact design in its most powerful form is actually a process, a verb, and a way of making decisions. And this new problem-solving process is as effective for design and branding-related issues as it is for virtually every other complex business issue.

You will learn how to incorporate design-thinking into:

  • Targeting the richest new brand opportunities
  • Building an integrated innovation team
  • Ensuring the brand experience is relevant in all markets
  • Extending the brand to new consumer targets
  • Developing a “visual positioning statement” that streamlines all efforts and synthesizes all brand communications
  • Optimizing design thinking’s return on investment

CastleSuominen’s New Wipe Focus
Karen Castle, Vice President – North American Sales, Suominen Nonwovens
Last year, Suominen Nonwovens expanded their passion for wiping 4-fold. In this presentation, we will share how the strong foundations from 2 businesses coming together will provide opportunities for the global wipes’ marketplace.

10:30 am – 11:00 am

Coffee & Networking Network at WOW conference

11:00 am – 12:00 pm

World of Wipes Innovation Award™Presentations

Five products from the wipe value chain were selected by the Technical Advisory Board as unique, marketable and innovative. Learn more about the five finalists and then vote for the most innovative product.
12:00 pm –   2:00 pm

Lunch (on your own)

  1:30 pm –   2:00 pm

Coffee & Networking Network at WOW conference

  2:00 pm –   5:00 pm

Disposal Concerns

savageOverview of International Developments Related to Solid Waste Management
George Savage, Executive Vice-President, CalRecovery, Inc.
There are a variety of innovative methods of managing solid waste that are being researched and employed in countries outside of the United States. This presentation focuses on international developments in the field of solid waste management and the circumstances that are driving the innovations. The drivers include technological advances, sustainability, environmental control, and public policy.

International Treatment of Waste Wipes
Susan Stansbury, Director, Converting Influence LLC
Looking across the supply chain sequence, it makes sense to analyze product life cycles, types and amounts of waste, cost implications and the regulatory climate. There are many aspects that are unresolved.

Basics include:

  • Applying the best design principles for product development
  • Understanding materials and product-to-package ratio
  • Life Cycle Assessment (LCA)
  • Measuring to benchmark and make progress
  • Future issues and controversies
  • Awareness of consumer views and surrounding issues
  • Global & regional comparisons of products, standards & regulations
  3:15 pm –   3:45 pm

Coffee & Networking Network at WOW conference

  3:45 pm –

Disposal Concerns (continued)

OgleFlushable & Non-Flushable Products Impact Report
Steve Ogle, Technical Director, INDA
Today around the world there are many questions about the future markets for flushable products. Does the name “Flushable Products” mean the same to all stake holders? Does it matter? What are the impacts on the industry by not having a clear understanding of this term? What is happening from legislative perspective on Flushable products from around the world? What have the studies told us about what is in your sanitary sewer system? Is there a focus that will bring all the stakeholders together to resolve this issue? These and many more questions will be addressed during this impact report so come and hear where we are and what we are doing about it!

VilleeEffect of Non-Flushable Wipes on Wastewater Collection Systems and Pump Stations
Robert Villee, Executive Director – Plainfield Area Regional Sewerage Authority & Chairman – Collection Systems Committee, WEF
This presentation will discuss the impact of disposable wipe products that are not designed to be flushed,but are, in wastewater collection systems. It will highlight the joint INDA/WEF field studies, and the paradigm shift that occurred for both organizations as a result of what was learned. Additionally, current efforts on labeling and public education will be covered.

  5:00 pm –   7:00 pm

Table-top Displays & Reception Network at WOW conference

June 7
  8:30 am –   9:00 am

Coffee & Networking Network at WOW conference


“WOW is easily the most productive and cost efficient way to see current customers, have the opportunity to meet new customers, learn what’s new, and network with all the key industry players –all this in one place and at one time. How could you NOT be there?”
Mike Hardegree, VP Strategic Planning & Business Development, Tietex International

Chicago River

  9:00 am – 11:00 am

New Materials

frankenA Tale of Two Industries and Their Sustainable Futures?
Adrian Wilson, Editor, Sustainable Nonwovens Magazine
There has long been a recognizable divide between nonwovens that are used in disposable consumer products – such as wipes – and those that play a more durable role elsewhere. Recent commercial developments suggest this split is becoming increasingly more distinct. What implications does this have in terms of market demands, product requirements and sustainability measures?

CondonPotential Development of a New Cotton-based Antimicrobial Wipe
Brian Condon, Ph.D., Research Leader, SRRC-ARS-USDA
Learn about the benefits of greige cotton nonwovens versus bleached cotton nonwovens with regards to adsorption of chemical additives. The research findings are expected to aid in the development of cotton-based antimicrobial wipes. The results, along with a few cotton-based experimental nonwoven fabrics, will be presented.

OliphantNonwoven Wipes: Skin Barrier Improvement Using Natural Jojoba Esters
Tiffany Oliphant, MS, CCRC, Clinical Services Manager, Floratech
Clinical studies were conducted to demonstrate the benefits associated with incorporating hydrolyzed jojoba esters into a variety of nonwoven wipe solutions including hydro-alcoholic, baby wipe, and non-alcohol based antimicrobial systems. Incorporation of hydrolyzed jojoba esters resulted in increased skin hydration, increased consumer preference, and anti-irritation properties which include decreased dytherma and increased skin barrier function. Hydrolyzed jojoba esters have thus far been used in various commercial cosmetic and personal care formulations.

Binder Technology for Wipes – The Challenges and the Successes
Maureen Nunn, Senior Technical Service Specialist, The Dow Chemical Company

The wipes market can be classified as personal care wipes, household and cleaning wipes, and industrial cleaning wipes. In North America alone, the wipes market is projected to grow from $4.5 billion in 2009 to $5.5 billion in 2014. As wipe use has increased, the industry has been challenged to continually improve product sustainability. Sustainability has many aspects for the nonwovens producers. Ultra low formaldehyde content in finished product is one way to improved sustainability. Alternatively another route to sustainability is to develop a truly dispersible or “flushable” wipe. This presentation will present ongoing progress on the development of ultra low formaldehyde binders for wipes and continued progress towards the development of dispersible binder technology.

11:00 am – 11:20 am

World of Wipes Innovation Award™ Presentation

Learn who won the 2012 World of Wipes Innovation Award™!
11:20 am – 11:30 am

WOW Rewards

Stay and win! Stick around a few minutes after the close of WOW to see if you won a Kindle Fire!


Program subject to change.
The opinions expressed at WOW 2012 are those of the speakers and not necessarily that of INDA or its Board of Directors.

© INDA 2012. INDA and NEEDLEPUNCH are registered trademarks of INDA, WOW is a trademark of INDA.