Vice-President of Consumer Insights, Nielsen Inc.
Carman Allison serves as VP of Consumer Insights for Nielsen Canada. Carman has his finger on the pulse of the CPG landscape and is relied on by manufacturers and retailers to provide them with the consumer insights they need to make strategic and impactful business decisions. He shares his insights on consumer shopping, industry trends and buying and media consumption behaviours and attitudes through thought leadership reports, industry presentations and his two monthly columns in Canadian Grocer and Grocery Business magazine.
Despite the economic recovery, the consumer packaged goods market is still sputtering for growth in North America. With consumers navigating a post-recessionary environment, marketers are challenged to differentiate themselves and show value to earn a space in the shopping cart. To grow profitably, we'll need to get beyond price and focus on future growth areas. The key to business future lies in how it adapts going forward to such areas as consumer diversity, polarization and generational shifts. Learn how game changers effectively use the power of insightful foresight.