Principal Product Engineer PD& D, Target Corporation
As Principal Product Engineer for Target's up&up® brand, Tom Flicker oversees the technical and design teams responsible for 2,000+ owned brand products. Tom has a passion for sustainability and contributed to the creation of Target's Sustainable Product Standard (scorecard). Prior to Target Tom worked in various material and product development roles at Kimberly-Clark.
Growth in private label continues to be strong at Target and wipe sales are on fire. Attend this presentation to hear about owned brands in general at Target with a special focus on up&up_. Learn how Target approaches the challenge of designing quality products at a value across multiple tiers from National Brand Equivalent to National Brand Better and those that are truly unique. Hear how Target positions for success by focusing on the right product for the guest, differentiating with performance, sustainability and design, partnering with industry leading vendors, and enhancing it all with great packaging and branding!