Johns Manville Consolidates Nonwoven Brands Under ‘Evalith’
Branding, branding, branding. Even if you’re not in marketing, you know how important branding is to your business. From Coke to Kleenex to Windex, some names conjure up a category of products with one simple name. Johns Manville hopes to join those ranks by having an umbrella brand, Evalith, for their nonwoven products.