Suominen Launches New Nonwovens Products and Enhances Its Knowledge of Consumers’ Needs Through a “We Love Wipes” Marketing Campaign
IDEA13 was certainly a Launchpad for new products and Suominen took the opportunity to share their new offerings, HERCULES™ Nonwoven and EXODUS™ Nonwoven. Both fabrics promise strength, absorbency and dimensional strength. Suominen also took the time at IDEA to let everyone know about their We Love Wipes campaign which is aimed towards understanding what their customers need and want. On a final note, congratulations to Suominen for winning the IDEA13 Entrepreneur Award. They transformed their organization and repositioned themselves to serve the wipes market and were recognized for it with this award.