SoderbergSaara Soderberg

Vice President, Marketing And Product Development, Suominen Corporation

Saara Söderberg is the Vice President, Marketing & Product Management with Suominen, the global market leader in nonwovens for wipes. She has held the position since September 2013.

Based in Helsinki, Finland, Saara is responsible for marketing, product management and business intelligence in Suominen Corporation, as well as for business development activities in both Convenience and Care business areas within the company.

Prior to her role with Suominen, Saara acted as Director, Head of Global Consulting Practice at Pöyry Management Consulting, and has a long experience in leading and managing strategic projects, guiding and supporting companies in taking the right decisions.


Wednesday 8:30 am - 10:30 am 
Markets: Consumer and Industrial Wipes

Insights into the Wipe Industry

Suominen presents insights to the wipes industry generated from its unique and ground-breaking, information sharing and gathering engine welovewipes.com_. Thousands of engaged consumers around the world regularly communicate with each other and with Suominen about what they really like or don't like about wipes. Properties, and attributes such as packaging, applications, size, lotions, fragrances and additives, substrates, flushability, wetness, plus a great number of relevant issues for the entire wipes supply chain, have been documented. Using its dedicated website, welovewipes.com and social media Suominen has educated the consumers on which wipe are for which purpose. In return, consumers have opened up their cultures, views, needs and opinions and provided a rich source of product development directions for our industry to pursue. Come and join the welovewipes movement at WOW 2015.