WOW Speaker Listing - Brown

BrownAlistair Brown

Director, Marketing & Communications, Suominen Corporation

Marketing and communications experienced professional for 35 years!

Wednesday 8:30 am - 10:30 am
Markets: Consumer and Industrial Wipes

Insights into the Wipe Industry

Suominen presents insights to the wipes industry generated from its unique and ground-breaking, information sharing and gathering engine welovewipes.com_. Thousands of engaged consumers around the world regularly communicate with each other and with Suominen about what they really like or don't like about wipes. Properties, and attributes such as packaging, applications, size, lotions, fragrances and additives, substrates, flushability, wetness, plus a great number of relevant issues for the entire wipes supply chain, have been documented. Using its dedicated website, and social media Suominen has educated the consumers on which wipe are for which purpose. In return, consumers have opened up their cultures, views, needs and opinions and provided a rich source of product development directions for our industry to pursue. Come and join the welovewipes movement at WOW 2015.