CARY, NC — February 1, 2008 — The second annual World of Wipes (WOW) International Conference will once again explore all aspects of the wipes business – from raw materials to substrates to converting and end-use applications – during three days of seminars and networking at the European-style Millennium Knickerbocker Hotel in Chicago, Ill.

This Conference, scheduled for June 16-18 and organized by INDA, Association of the Nonwoven Fabrics Industry, is devoted solely to wipes, with a concentration on substrates, active ingredients, packaging, market metrics, industry challenges and emerging market opportunities. The inaugural event in 2007 in Atlanta drew more than 200 attendees.

The 2008 WOW will include a focus on Converting and is designed for top management, marketing/sales executives, R&D personnel and technical/engineers from all links in the wipes supply chain. WOW was developed by the Wipes Committee of INDA.

Among other topics on the WOW agenda:

• Sustainability
• Green marketing … What does green mean? Does anyone know? More importantly, can companies make any money being green?
• New flushability guidelines unveiled
• Private label vs. brand
• Consumer wants, needs and trends. What consumers are not willing to pay for!
• Tomorrow's technologies
• Innovation Awards - "WIN at WOW!"

“Nonwovens and engineered fabrics are the driving force behind the global wipes market in the 21st Century and the World of Wipes Conference will give the companies involved in this growth, from suppliers to converters to manufacturers, the opportunity to explore and discuss the developments that will drive this business going forward,” says Rob Johnson, coordinator of the second WOW Conference.

For more information: www.inda.org.