Best Wipe Innovations at WOW

Inaugural WOW Award contest will recognize best new wipes products at the World of Wipes Conference in June

CARY, NC — February 1, 2008 — Nominations are now being accepted for participation in the inaugural WOW Award being held as part of the second annual World of Wipes (WOW) Conference, June 16-18, 2008 at The Millennium Knickerbocker Hotel in Chicago, Ill.

The WOW Award is designed to recognize and reward the best new wipe innovations introduced in the past year. Innovations from all links in the supply chain, including finished wipes, substrates, raw materials, lotions, packaging and converting, are eligible for consideration. Any wipe innovation or products critical to the manufacturing of wipes for institutional, consumer or industrial markets may be nominated.

The WOW Conference, organized by INDA, Association of the Nonwoven Fabrics Industry, is devoted solely to wipes, with a concentration on substrates, active ingredients, packaging, market metrics, industry challenges and emerging market opportunities. The inaugural event in 2007 in Atlanta drew more than 200 attendees.

“The purpose of the WOW Award is to highlight innovative products, processes and technologies that are driving the global wipes business in 2008,” says Rob Johnson, Chair of the WOW Committee. “The award program will further recognize the ‘best of the best’ and the recipient will be chosen by the people who know these innovations the best — attendees at WOW.”

To nominate a wipe innovation, companies should send INDA a 25-word abstract describing the innovation to be considered. Companies may nominate their own innovations.

The WOW Committee will select eight highly innovative products as the finalists and those nominees will make presentations on their innovations during the WOW Conference. The nominated innovations will also be showcased at the Table-top receptions during the Conference and WOW attendees will then vote on the recipient of the 2008 WOW Award.

The recipient of the 2008 WOW Award will be announced during a session on the final morning of WOW.

Product nominations should be sent to Deanna Lovell, INDA, Association of the Nonwoven Fabrics Industry, 1100 Crescent Green, Suite 115, Cary, NC 27518; dlovell@inda.org; 919-233-1210 Ext. 119. Samples are not required but are welcomed.

For more information on World of Wipes 2008: www.inda.org.